Guillermo Freire

CEO & Co-Founder @ BackChannel

About

Experienced Co-Founder with a demonstrated history of working in the internet industry. Skilled in Business Planning, Operations Management, Marketing Strategy, Advertising, and Competitive Analysis. Strong business development professional with a MBA focused in Entreprenurship from Massachusetts Institute of Technology - Sloan School of Management.

Country

Brazil

City

São Paulo

Industry

Internet

Skill

Business Strategy, Competitive Analysis, Leadership, Advertising, Strategy, Pricing, Entrepreneurship, Operations Management, Branding Experience, Marketing Strategy, Spanish, Product Management, Business Planning, Management Consulting, Start-ups

Experience

CEO & Co-Founder

BackChannel

2024-7 - Present · 2 yrs 3 mos

Member

YPO

2021-1 - Present · 5 yrs 9 mos

Argentina

Co-Founder and CEO

Trocafone

2014-5 - 2024-7 · 10 yrs 3 mos

São Paulo Area, Brazil

Enabling people to buy and sell used electronics hassle-free

Teaching Assistant - Branding

MIT Sloan School of Management

2013-2 - 2013-6 · 5 mos

Cambridge, MA

Assisted professor Dr. Renee Richardson Gosline and students in Branding course. A course that tackles some of the strategic issues that affect brands at various stages of the “life course.”

Teaching Assistant - Introduction to Operations Management

MIT Sloan School of Management

2012-8 - 2012-12 · 5 mos

Cambridge, MA

Assist MIT Professor Retsef Levi and students during the Introduction to Operations Management course. A course that introduces concepts and techniques related to the design, planning, control, and improvement of both manufacturing and service operations.

Brand Manager

Johnson & Johnson

2009 - 2011 · 2 yrs

Buenos Aires, Argentina

Developed and implemented Johnson’s Baby, Carefree (panty liners) and o.b. (tampons), strategic and marketing plans. Achieved 23% growth in annual sales and maintained market leadership in the three categories.