Guillaume Spriet
associé @ Greatly
About
Experienced CEO, I have spent my career building and scaling digital and retail-driven businesses, notably as the founder of Drawer.fr. With a strong background in e-commerce, SEO and product strategy, I now focus on supporting entrepreneurs and innovative companies at early and growth stages. I am a Limited Partner at Asterion Ventures and Re-Sources Capital, and a member of the selection committee of HODEFI, a Lille-based seed and pre-seed funding association for innovative startups. I am also actively involved as a mentor within the EuraTechnologies ecosystem, supporting founders during the critical phases of incubation and acceleration. Having lived and worked for over 30 years in Asia, including Hong Kong, and travelled extensively across China and Southeast Asia, I bring a global and cross-cultural perspective to entrepreneurship. Passionate about travel, beautiful objects, home décor, and above all meaningful encounters with inspiring people, I am driven by projects that combine purpose, execution and long-term impact. 📚 Education: - ESSCA School of Management - Stanford University – Innovation & Entrepreneurship Program (Management of Technological Organizations)
France
Lille
Financial Services
Gestion des achats, vente à distance, direction de collection, Direction générale, Management, Marketing produit, Analyse de marché, markerting stratégique, Négociations avec les fournisseurs, Achats, acquisition digitale, E-commerce, Web Analytics, Marketing Strategy, Retail, Web Marketing, E-business, Marketing, Project Management, Supplier Sourcing
Experience

associé
Lille
Greatly est une communauté dédiée aux talents clés — dirigeants et profils à fort impact — convaincue que leur énergie et leur lucidité sont des ressources stratégiques pour les organisations. J’accompagne Arnaud, son fondateur, dans la réflexion et la co-conception du concept. Greatly propose un programme sur mesure, en petits groupes et en présentiel, combinant mouvement, accompagnement humain et temps de recul, avec un rythme régulier pour inscrire l’impact dans la durée. N’hésitez pas à me contacter pour en savoir plus.

Mentor & Associé
Lille, Hauts-de-France, France
J'accompagne Jim et Arthur, les cofondateurs de Beamty, dans une posture de mentor et d'associé minoritaire. Beamty est une plateforme de visualisation 3D photoréaliste qui transforme une simple photo d’espace en projet à l’échelle avec rendu et devis instantané pour l’aménagement, l'ameublement et l'architecture d'intérieur.

Ancien membre du bureau
Association des Cht-e-commerçants
Région de Lille, France
Les Cht’e-commerçants rassemblent des dirigeants e-commerce qui souhaitent échanger concrètement sur les enjeux du secteur : SEO, transport, marketing, prestataires, croissance. Ces rencontres permettent de partager des retours d’expérience, de gagner du temps et de monter en compétence. L’association s’adresse à des e-commerçants confirmés, déjà bien implantés dans leur marché. Les réunions ont lieu chez les membres : visite de site, échanges thématiques, découverte de partenaires innovants. Et parce que le réseau se construit aussi autour d’une table, chaque rencontre se prolonge par un moment convivial. Intéressé pour participer à une réunion ? contact@leschtecommercants.com

CEO - (co-founder / Partner)
Lille, France
Drawer.fr (Connexity SAS) – Co-founder & CEO In 2011, my wife Valérie Page-Spriet and I co-founded Connexity, the company behind Drawer.fr, with a simple ambition: to make beautiful, well-designed furniture and home decor accessible to a wider audience through a digital-first approach. Over the following 13 years, I led the company as CEO, transforming a startup launched from scratch into one of France’s leading online furniture and home décor retailers, generating nearly €20 million in annual revenue and serving hundreds of thousands of customers across Europe. We built Drawer around three core strengths: a distinctive brand identity, a carefully curated product offering sourced from trusted international partners, and a strong digital culture combining performance marketing, e-commerce excellence, and customer experience. As the business scaled, we developed expertise in international sourcing, supply chain management, marketplace distribution, private-label development, and omnichannel brand building. Throughout this journey, our focus remained constant: delivering inspiring products, outstanding service, and a seamless online shopping experience. In 2024, following the successful acquisition of Connexity by BUT (part of the XXXLutz Group, one of Europe’s largest furniture retailers), I stepped down from my operational role after completing the integration phase. This entrepreneurial adventure taught me invaluable lessons about leadership, resilience, scaling teams, building brands, and navigating growth in a highly competitive market. Key skills: Entrepreneurship · CEO Leadership · E-commerce · Digital Strategy · Brand Building · International Sourcing · Supply Chain · Marketplace Strategy · Business Development · Team Leadership · M&A

International Product & Collection Manager
CBA Meubles
Lille
Marketing Manager Responsible for defining and developing furniture collections for international markets, serving customers across five continents through a broad network of retail and distribution partners. Worked at the intersection of market trends, product development, design and industrial production to create commercially successful collections aligned with customer expectations and market opportunities. Collaborated closely with the sales teams, design office and manufacturing facilities to translate consumer insights and market needs into innovative, competitive and profitable product ranges. Led collection planning, product positioning, pricing strategy and range management while ensuring consistency with the company's brand identity, manufacturing capabilities and commercial objectives. Contributed to the international growth of one of France's leading furniture manufacturers by combining market vision, product expertise and cross-functional project management. Key skills: Product Marketing · Product Management · Collection Development · Market Analysis · Consumer Insights · Product Strategy · Cross-functional Leadership · Furniture Industry · International Business Development

International buyer / product manager
Pérenchies
International Buyer Responsible for the development and management of furniture collections sourced from international suppliers and distributed through the company's B2B sales channels. Led product sourcing and supplier management across Asia and Eastern Europe, working closely with purchasing offices in Shenzhen, Jakarta and Singapore, as well as a network of agents and manufacturing partners throughout Europe. Managed the entire product development cycle, from market analysis and collection definition to product specification, quality control and compliance with European and international regulations. Negotiated purchasing agreements, pricing structures and commercial terms with suppliers, ensuring competitiveness, quality standards and supply reliability. Oversaw purchasing forecasts, inventory planning, sourcing strategies and inbound logistics in collaboration with the import and supply chain teams. Provided commercial and technical support to the sales force, participating in customer meetings, trade fairs and international exhibitions to develop business opportunities and strengthen supplier and customer relationships. Key skills: International Sourcing · Product Development · Buying & Procurement · Supplier Negotiation · Supply Chain Management · Import & Logistics · Product Compliance · B2B Sales Support · International Trade

Product Manager – Home Decoration
Lille
Product Manager – Home Decoration Responsible for the development and management of decoration product categories for Leroy Merlin France, one of Europe's leading home improvement retailers. Managed the full product lifecycle, from market analysis and trend identification to assortment planning, supplier selection, pricing strategy and commercial performance monitoring. Worked closely with sourcing teams, suppliers and merchandising departments to develop attractive and competitive product ranges aligned with customer expectations and market trends. Conducted competitive benchmarking, customer analysis and category reviews to identify growth opportunities and optimize product performance across the national store network. Coordinated product launches, promotional plans and in-store merchandising initiatives while ensuring consistency with the company's commercial objectives and customer experience standards. Contributed to strengthening Leroy Merlin's positioning in the home decoration market through a customer-focused approach combining product innovation, value creation and category management. Key skills: Product Management · Category Management · Product Marketing · Assortment Strategy · Pricing Strategy · Supplier Management · Market Analysis · Retail · Merchandising · Consumer Insights
Guillaume Spriet's Contact Information
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