Guillaume Planque

- Develop Vivescia Biotech - Enable customers and partners to implement sustainable, high-impact solutions

- Full P&L responsibility with direct oversight of Industry, R&D, Sales, Marketing, Logistics, and Legal functions - Lead a team of 40 FTEs across Europe, Asia, and the USA; established U.S. operations from the ground up - Develop and execute a global entity strategy, comprehensive business plan - Brand creation, value proposition, market positioning with clear differentiation factors - Deliver solid positive trend in sales volume through business development in Food Service, BtoB, and Retail channels - Innovation and process optimization, greater productivity (+10%), investment management - Foster and expand external partnerships, toll manufacturing ecosystem - Represent the company both internally and externally, enhancing product valorization and visibility - President of Ensemble Foods Holding and Ensemble Foods North America

- All product lines (sugar, starch & sweeteners, alcohol/ethanol) - Marketing Strategy, establish market positioning and develop compelling value propositions - Business Development: drive growth through specialty business P&L management, strategic partnerships - Sales: drive negotiation kits, train sales teams to negotiation, define sales plan and messaging frameworks - Transformation: design the new commerce organization, team leader with direct reporting to the CEO - Customer Focus: implement customer segmentation, determine service levels, create development plans - Performance Monitoring: identify and track KPIs, ensure execution milestones are met - Market Intelligence: conduct market & competitive analysis, manage category strategy, specialty pricing - Innovation: co-lead Tereos’ innovation pipelines with R&D and spearhead key innovation projects - Branding: shape brand content, drive brand awareness, and enhance external visibility - Président de Tereos Solutions

- Drive the Marketing strategy and five years plan for the sugar product line (2M tons) - Own pricing strategy and negotiations, create negotiation toolkit and train sales teams - Design commercial tactics from market insights and S&D analysis, foster a customer-centric culture - Pioneer the launch of the first certified organic beet & HVE sugar in France, develop new ecosystems - Innovation leadership: co-lead the Sweetness innovation funnel with R&D, capture business opportunities - Optimize product portfolio through development, differentiation, and value-maximization initiatives - Lead strategic projects, including major innovations and cross-functional initiatives (e.g. Brexit task force) - Establish and manage the Sweetening solutions group, define and execute strategy

- Lead new product launches, driving cross-functional alignment and timely market entry - Define value propositions and execute market analysis to optimize positioning - Partner with Commercial to design and lead acquisition strategies - Manage BU communications, serving as press and media contact - Create sales enablement materials to boost customer engagement and value delivery - Drive digital transformation, acting as Marketing lead for Salesforce implementation

- BU external communication plan management and execution(K€ 500 budget), media spokesperson - Branding: BU implementation lead, content creation, product positioning, brand identities management - Product launch support, from Value Propositions to Communication, part of product launch teams - Customer Focus: customer segmentation implementation and customer surveys - Edit customer newsletter, deliver BU messages and ensure Product Line positioning - Sustainability: part of the BU strategy group, developing communication plan and toolkit for the BU

- BU external communication plan management and execution, incl. press interviews, ad campaigns - Tradeshows management (strategy, narrative, collaterals & press management – EU, USA, Asia) - Sales & Market analysis, BU data system Key user, leading process & enhancement for the BU - Competitive intelligence role: information network implementation, data analysis, benchmarking - Product launch support, Direct Marketing actions with tangible quantification - Lead of the Haubourdin communication group, internal communication management

- French external communication plan management and execution, in line with central strategy - Press day and customer seminars organization, raising brand awareness, product & service offering promotion - Customer surveys in France, interviews with customers, process follow-up - Reporting, data analysis and Total Market exercise coordination - Sales representative & lead for ERP launching in France (team training, EU procedures)