Guilherme Zanker
Data, Commercial & Market Insights Head @ Johnson & Johnson
About
Market Intelligence and Business Insights leader with extensive experience in multinationals companies. Specialized in transforming data into strategic decisions, leading Market, Customer & Competitive Intelligence, Commercial Planning, Forecasting, and Analytics across Latin America and global teams.Skills suitable for any market segment.Experienced working closely with executives to connect all dots and drive commercial performance, implement data driven processes, and lead cross functional initiatives, including technology enablement, sales effectiveness, and strategic planning. Supporting major investments in data and data visualization, structuring new functions, and navigating complex matrix organizations with clarity and influence. Experienced in global environments, supporting local and global businesses from Brazil, open to relocation.
Brazil
Rio de Janeiro
Retail
Financial Planning and Analysis (FP&A), P&L Management, Training, Sales Management, Presentation Skills, Pricing Analysis, Storytelling, Performance Management, Scenario Analysis, Talent Development, Strategic Thinking, Analytics, Commercial Sales Planning, Competitive Intelligence, Reporting & Analysis, Business Development, Customer Analysis, Competitive inteligence, Strategic Partnerships, Commercial Planning
Experience

Data, Commercial & Market Insights Head
Brazil
- Senior Executive specializing in Market Insights, Business Insights, Consumer Insights, Competitive Intelligence, Commercial Excellence, and Data Analytics, supporting strategic and commercial decision‑making. - Delivered complex analyses, forecasts, projections, and KPI performance monitoring, improving accuracy and enabling data‑driven decisions across business units. - Led strategic planning and the annual BP, partnering with senior leaders and global stakeholders to align priorities, processes, and long‑term business objectives. - Demonstrated strong business acumen and stakeholder collaboration, influencing executive decision‑making and driving cross‑functional alignment. - Translated business needs into innovative data solutions, analytical models, dashboards, and actionable insights, accelerating analytical maturity and operational efficiency. - Proficiency in MS Office, MS 365, Excel, Power BI, Tableau, Qlik, and Salesforce (CRM).

Market Insights Manager – Latin America
Brazil
- Latin America leader for Market Insights, Business Insights, Consumer Insights, Competitive Intelligence, Commercial Excellence, and Data Analytics, supporting strategic and commercial decision‑making. - Delivered complex analyses, projections, and KPI performance monitoring, improving accuracy and supporting executive‑level decisions. - Harmonized global processes and strengthened data governance, analytical consistency, and reporting standards across the region; represented Latin America in global forums. - Proficiency in MS Office, MS 365, Excel, Power BI, Tableau, and data‑driven business tools.

Market Insights Coordinator – Brazil
Greater São Paulo Area
- Brazil’s Market Insights, Business Insights, Consumer Insights, Competitive Intelligence, Commercial Excellence, and Data Analytics, supporting strategic and commercial decision‑making. - Euromonitor, IQVIA, Close Up, Global Health Intelligence, Kantar, syndicated data.

Financial Specialist
Greater São Paulo Area
- Finance Lead — Performed monthly financial analyses, financial closing, rolling forecasts, and support for commercial proposals, ensuring accuracy and alignment with business targets. - Partnered with Finance, Pricing, and Commercial teams to develop financial models, business cases, and strategic analyses, improving decision‑making and operational efficiency.

Financial Specialist
Greater São Paulo Area
- Finance Lead — Performed monthly financial analyses, financial closing, rolling forecasts, and support for commercial proposals, ensuring accuracy and alignment with business targets. - Partnered with Finance, Pricing, and Commercial teams to develop financial models, business cases, and strategic analyses, improving decision‑making and operational efficiency.

Financial Coordinator
Greater Rio de Janeiro
- Reviewed and optimized the sales commission process, improving efficiency, accuracy, training effectiveness, and compliance across the compensation workflow. - Trained, managed, and developed a team of four, enhancing operational performance and ensuring consistent execution of commission policies.

Financial Analyst
Greater Rio de Janeiro
- Supported the U.S. commission payment process, ensuring accuracy, compliance, and timely execution across sales compensation workflows. - Led the transfer of processes from the U.S. to Brazil, ensuring operational continuity, quality standards, and successful knowledge transition.
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