Guilherme Sanches

Brand Marketing Manager @ FARM Rio

About

With 10+ years in Fashion Marketing, I lead brand expansion, strategic partnerships, PR, design, visual merchandising, trade marketing, and end-to-end brand experience. Currently overseeing Marketing at FARM Rio, shaping impactful projects across the US, Europe, and the Middle East. Forward-thinking and solutions-oriented, I help brands grow through storytelling, culture, and unforgettable experiences. With a sharp sense of what moves the fashion industry, I combine cultural intuition with a constant pursuit of what’s next.

Country

Brazil

City

Rio de Janeiro

Industry

Retail

Skill

Brand Marketing, Creativity and Innovation, Relationship Building, Agile Methodologies, Customer Insight, Advertising, Photography, Social Media, E-Commerce, Retail, Wholesale, Sales Operations, Public Relations, Budget Control, International Expansion, Business, Creative Strategy, Technological Innovation, Strategic Marketing Management, Team Leadership

Experience

Brand Marketing Manager

FARM Rio

2022-9 - Present · 4 yrs 1 mo

Rio de Janeiro, Brasil

Farm Rio x Barbour Collab Farm Rio x Loulou activation in St. Tropez Bossa Nova at Fête de la Musique in Paris Chelsea in Bloom 25 Farm Rio x Selfridges Takeover Carnaby Street Store Opening Farm Rio x Loulou activation in Courchevel Happiness à la Table at Le Bon Marché Brooklyn High on Nature - Store Opening Live Painting Window Marais Store Fall 24 Brand-new Showroom in Paris Farm Rio Tropical Team - Paris 2024 Olympics Farm Rio x Loulou activation in St Tropez Carnival at Fête de la Musique in Paris 24 Tropical Mon Amour - Store Opening in Paris Showroom Tribeca NY SS25 25th anniversary Shobop x Farm Rio dinner Farm Rio x Bloomingdale's lunch for top clients Carnival with Mangueira Samba School Flagship Store Opening in London Liberty London Take Over FARM Rio Franchise Store Opening at Mandarin Oriental Hotel in Bodrum Le Bon Marché Take Over Out of Home at Printemps Launch 1 pop-up with La Rinascente in Milan Launch of FARM Rio x Sézane collab in Paris

Marketing Specialist

FARM Rio

2020-10 - 2022-9 · 2 yrs

Rio de Janeiro, Brasil

Launch 1 pop-up with Liberty . Digital launch with NET-A-PORTER First footwear collection with exclusive Nordstrom partnership Live From Rio: 1st live shopping of the brand Showzoom: a new digital shopping experience where we invite our key accounts on a trip to discover more about Brazil

Product Owner Sales & Marketing

FARM Rio

2021-4 - 2021-12 · 9 mos

Estados Unidos

7 pop-ups with Saks, Neiman Marcus, Nordstrom, Anthro and Le Bon Marché Surprise with the Showzoom location and set up by "wowing" every client Exceed the expectation of the buying experience in our wholesale platform Find 2 locations for the brand's first showrooms in London and Paris

Senior Marketing Analyst

FARM Rio

2018-9 - 2020-9 · 2 yrs 1 mo

Rio de Janeiro, Brasil

Part of the team responsible for the brand's internationalization process, partnerships, press & public relations, content and events: FARM Rio Flagship Store Opening - Soho Flower Workshop with FARM Rio - Soho FARM Rio Pop Up Store - Los Angeles

Marketing Project Manager

FARM Rio

2019-7 - 2019-9 · 3 mos

New York

Responsible for managing our 1st pop-up store at The Surf Lodge in Montauk: People management, commercial operation and budget control Planning, coordination and execution of Marketing and Branding activations Public relations and Press (PR) Content, fashion producer and visual merchandising

Marketing Analyst

FARM Rio

2016-10 - 2018-8 · 1 yr 11 mos

Rio de Janeiro

Wholesale/Retail Communication and Marketing Creation, development and monitoring of visual merchandising, fashion production and content for the projects: Internacional, Centauro, Duty Free, Lollapalooza, MECAFestival and Festival Bananada.

Junior Marketing Analyst

FARM Rio

2015-3 - 2016-9 · 1 yr 7 mos

Rio de Janeiro

Research, concept, production, lookbooks/ecomm photos, email marketing and social media.

Marketing Intern

Petrobras

2013-8 - 2014-12 · 1 yr 5 mos

Rio de Janeiro, Brasil

Development of new products based on customer observation and needs, conducting surveys, gathering insights, feasibility analysis, and market testing. Definition of the concept, briefing for the agency, campaign approval, and launch event.