Guilherme Trementocio 🏳️‍🌈

- Coordination of the global marketing strategy for the Alexandre Birman brand, focusing on branding, digital, PR, and CRM. - Definition of media plans and activations with presence in markets such as Brazil, the USA, and Europe. - Implementation of a rebranding process with an international agency, repositioning the brand in the luxury market. - Creation of campaigns and consumer engagement platforms, such as BirmansClub. - Structuring the customer journey and standardizing the experience across physical stores and digital channels. - Launch of collaborations with cultural institutions and visibility actions in the international press. - Management of the marketing budget and relationship with internal and external stakeholders.

- Management of Femfintech operations with a focus on restructuring, business model, and profitability. - Conceptualization and launch of the first insurtech focused exclusively on women in Latin America. - Creation of a digital product with physical, financial, legal, and emotional coverage, in partnership with Mapfre. - Development of sales channels via e-commerce and structuring the acquisition journey. - Integration of edtech, financial education, and social impact into a scalable model. - Management of institutional communication and brand governance. - Definition of KPIs and performance control for operations and the launch of the new product.

- Leadership of the marketing operation in six Latin American countries (Brazil, Colombia, Mexico, Chile, Argentina, and Costa Rica), with a team of 35 people. - Restructuring of the department and implementation of martech, CRM, SEO, and digital performance. - Creation of local campaigns tailored to the cultural and consumption specifics of each country. - Development of the "Station by WeWork" marketplace with coworking spaces across Brazil. - Implementation of a corporate product as a benefit for companies (WeWork All Access as a Benefit). - Responsibility for growth strategy, acquisition funnel, and new B2B2C commercial initiatives. - Relationship management with global stakeholders and reporting to the headquarters in New York.

- Complete restructuring of the marketing department and creation of the trade marketing structure. - Definition of brand positioning, branding, and language with a focus on the female audience. - Implementation of national campaigns with celebrities and presence in traditional and digital media. - Launch of e-commerce, CRM, and an online training platform for the sales network. - Opening of the first store of the brand outside Brazil (Miami) and international expansion. - Development of point-of-sale materials, visual merchandising, and guidelines for distributors. - Creation of the Transforma fund for credit to consultants and encouragement of entrepreneurship.

- Management of business units dedicated to clients Natura and Johnson & Johnson. - Responsible for planning and executing promotional and incentive campaigns. - Coordination of deliverables and interface between agency, client, and production departments. - Monitoring of performance KPIs and ROI of field actions. - Leadership of creative and operational squads focused on trade marketing and BTL. - Prospecting of new opportunities and designing customized solutions for the client. - Support in structuring the team and strategic repositioning of accounts.

- Creation and management of the BTL agency with operations in major accounts: Natura, Unilever, LG, among others. - Responsible for operations, client management, and leadership of multidisciplinary teams. - Coordination of activation projects, events, and brand experiences. - Development of HBRFest, an international film festival in partnership with cultural stakeholders. - Definition of commercial and creative strategies for business growth. - Management of budget, contracts, and deliverables focused on profitability and quality. - Strategic decision to close the partnership and sell the business stake.

- Participation in the trainee program with rotations in different departments and regions of the country. - Allocation in the on-trade channel with a focus on premium bars and restaurants. - Development of promotional actions and visibility at the point of consumption. - Management of relationships with key accounts in the premium channel. - Support in the launch and positioning of newly acquired brands in the portfolio. - Implementation of local strategies to increase distribution and sell-out. - Performance analysis and support in the development of the commercial plan for the channel.

Senior Marketing Analyst for Hugo Boss and Dolce & Gabbana fragrances in Brazil.

Marketing Intern for super premium brands: Chivas, Royal Salute, Martell, and Havana.