Guilherme Maciel

Providing insight and strongly supporting a fact based decision making process, based on current business environment & specialist financial knowledge and by challenging new strategies & new projects, as well as the status quo. - Participate actively in the strategy development and provide associated scenario planning to optimize shareholder value. - Ensure quality financial information is used by the business for decision making and that potential risks and opportunities are anticipated and understood. Promote use of external & internal information for benchmarking - Review monthly performance and identify areas of risk to achievement of targets and forecasts and develop/follow up action plans - Analyze and challenge factory performance based on key indicators (variances, level of fixed cost, etc.) and promote the culture of Return on Invested Capital / ATR on CAPEX related topics (whenever relevant) including Post Evaluation of Capex proposals - Analyze and challenge product portfolio to identify cost optimization opportunities, eliminate Value Destroyers and maximize the return on Commercial investment (including revised pricing structure/prices) and from the capital asset base - Support Business Innovation and Renovation pipeline including development of Manufacturing and Sales & Distribution structure modeling and follow-up - Support special projects: M&A, Sourcing, Restructuring - Develop, manage, and communicate financial initiatives - Active role in people development and succession planning

Providing financial/economic analysis to assure/facilitate the optimal use of commercial resources. Ensures that sales operations adhere to financial legal requirements. -Drive the best use of commercial resources within sales organization. -Support Key Pricing Decisions and Customer Negotiations. -Prepare customer & sales ad hoc analysis. -Challenge route to market and channels strategy. -Ensure full alignment of the sales team towards financial processes. -Identify areas of risk & opportunities to reach targets and execute action plans to close gaps.

Providing financial/economic analysis to assure/facilitate the optimal use of commercial resources. Ensures that sales operations adhere to financial legal requirements.

Responsible for calculate forecast and actual of Customers Profitability, by sales channel, Region and Branch. Responssible for control all Finance and Sales Quality KPIs as: - Sales Concentration - Returned Orders - Bad Goods

Conducting the calculation of several financial indicators as: - Working Capital - Cost of Capital (WACC) - Return on Invested Capital (ROIC) Supported the Biscuits and Nutrition BU in the assessment of return on its investments (including NPV, IRR and Pay-back ratios) as well as in the analysis of products' profitability. Evaluated competitor's financial statements.

Responsible for the 1st budget of the company, Prepared several products' feasibility study.

Control marketing department's budget and developed a "financial presentation" for marketing department's senior management Prepare several products' feasibility study and developed P&L "reports" customized by client/distribution channel.

Analyzed and developed simulation reports of profitability, pay-back and IRR of marketing department campaigns, existing products innovations, new products launched, products portfolio and inside client marketing campaigns; involved in the preparation of corporate budget with large use of Business Intelligence system, responsible for supervising largest clients results (in terms of revenues, profitability and ranking) as well as the budget direct to the loyal clients program.