Guilherme Reginato

I led the initiative to certify Peretto&Co as one of the few V4 Company units authorized to operate with U.S.-based projects — a strategic milestone that expanded the company's international footprint. As Head of Growth for these international accounts, I took full ownership of planning, executing, and optimizing digital performance strategies aimed at client acquisition and scalable growth. My role was 360º, covering both strategic vision and hands-on implementation. Key responsibilities included: Paid Media Strategy & Management Managed performance campaigns across Meta Ads, Google Ads, LinkedIn Ads, and other platforms — all targeted at the U.S. market. Sales Funnel & CRM Automation Designed and optimized sales funnels and automations using HubSpot, RD Station, and GoHighLevel to drive conversion and retention. Lead Tracking & Data Intelligence Implemented lead tracking systems to map user behavior and fuel data-driven decisions. SEO, Copywriting & Conversion-Focused Web Projects Oversaw SEO initiatives, content strategy, and the development of high-converting landing pages and websites. Dashboarding & KPIs Created and analyzed real-time dashboards and performance indicators to continually refine strategies. Marketing & Sales Alignment Worked closely with the sales team to ensure alignment across all funnel stages, increasing conversion rates and deal velocity. This role solidified my position as a digital strategist focused on measurable growth, capable of delivering results in highly competitive markets like the United States.

Responsible for managing high-value and key client accounts that drive strategic impact for the business. Key skills I’ve developed include: 🔹 Relationship Development Building and maintaining strong, long-term relationships with key clients by deeply understanding their needs and goals, and delivering highly personalized service. 🔹 Account Strategy Creating tailored strategies to manage and grow key accounts, ensuring client satisfaction and long-term loyalty through customized plans that address their specific challenges and objectives. 🔹 Communication & Coordination Acting as the main point of contact between the client and internal teams. This requires strong communication and coordination skills to ensure all client needs are met and issues are resolved quickly and effectively. 🔹 Data Analysis & Client Feedback Analyzing sales data and client feedback to identify trends, upsell opportunities, and areas for improvement. These insights help shape business strategies and enhance products or services to better serve key clients. 🔹 Cross-Selling & Up-Selling Identifying opportunities to expand the value of key accounts by offering additional products or services that meet evolving client needs. 🔹 Reporting & Presentations Preparing and presenting detailed reports on key account performance to senior management, including updates on progress, challenges, and new business opportunities. 🔹 Market & Competitive Awareness Staying current on market trends and competitor activity to anticipate changes that may impact key clients, allowing for proactive strategy adjustments.

Founder of the Key Accounts Squad at Peretto&Co. I built the entire Key Accounts department from the ground up within the Peretto&Co unit. I was responsible for hiring, training, and developing the team that managed over R$400,000 in monthly recurring revenue. Through this experience, I developed key skills in: Business Management – overseeing the operations and strategy of a revenue-generating unit. Project Growth – leading initiatives focused on scaling revenue and improving client retention. People Development – mentoring and empowering team members to perform at their highest potential. Client Relationship Management – building strategic partnerships and ensuring long-term client success.

Managed over R$1,000,000 in paid media for 20+ companies. Implemented strategies for local SEO, organic content, and social media growth. Through these projects, I developed strong skills in: Leadership Interpersonal Communication Digital Strategy Execution

Trabalhei no lançamento da plataforma digital (e-commerce) Moove para a base de clientes. Desenvolvi habilidades de estratégias comerciais, planejamento estratégico de projetos, e trabalho em equipe.