Guilherme Jordão Rodrigues

Responsible for leading Hunter Douglas operations in Argentina, Uruguay, Paraguay, and Bolivia, overseeing all business units, including Window Coverings, Blinds, Architectural Solutions, and Outdoor Products.

Leading window curtains and outdoor products’ Business Unit in Brazil. Responsible for pricing, route to market, products’ production, logistics , marketing strategy and relationship with main stakeholders Indoor and outdoor products’ All time high Net Sales and Ebitda

Leading sales and marketing window curtain products’ teams in Brazil. Responsible for pricing, route to market, marketing strategy and relationship with main stakeholders +25% Net Sales growth vs LY and all time high Top of Mind Score in 2024 +20% growth on number of architects specifying HD products

- Globally responsible for developing customized Financial Services for B2B Marketplace"s Partner Industries (BEES) - Implementation of credit solutions and payment methods for 4 partners in 5 different countries - Focused on increasing partners' revenues, sales and marketplace customers' NPS

- Responsible for Growth (commercial and marketing teams) of Ambev's invested ventures through Z-Tech (Ambev's CVC ) - Bees Bank, Get in, Lemon and Mercafacil. - Focused on designing and implementing growth hacking strategies and processes, structuring and leading multi functional teams (Startups + Ambev's Fintech Commercial Team of+35 people) - Supporting Ambev on its digital transformation connecting ventures and core business exchanging best practices and digital mindset - Digital Marketing strategy planning & perfomance management - Invested startups grew up to 4x revenue and reached +300k B2B businesses after investment through changes on governance, growth strategy and Data Analytics & Insights mindset.

- Managing South America’s 30 main strategical projects across five different countries, with monthly meetings with the CEO and the presidents of Business Units - Mainly Focused on driving Digital Transformation and Innovation projects, stablishing routines and supporting project’s owners on decision making, ensuring that resources and synergies were allocated efficiently - Standardization of Ambev’s project management tools and process in all business units that have delivered +15% EBITDA growth on key projects - Managing and reporting Zone’s Transformation Office on main growth initiatives

• Responsible for Regional Marketing Strategy planning and execution using media content, influencers, PR, trade marketing and events to increase brand attributes and market share on São Paulo State • Development and implementation on both on and off premise channels’ of the national activations calendar (for Carnival, World Cup, Lolla Pallooza) that resulted in positive ROI (+14%) and main brand's preference increase (+8pts) • Building strong relationship with key stakeholders to increase sales on key channels (premium + 24%, small off trade +12%) and gain market share on Off Trade (+3%)

• Responsible for serving On and Off trade market in São Paulo countryside, through the direct management of Campinas' Direct Distribution Center, leading +300 direct people and +700 indirect employees including sales, finance, logistics and marketing managers • R$1.2b/year of total revenue directly serving + 15.000 businesses • Awarded as Brazil’s Best Commercial unit in 2017 • All time high market share on retornable packs driven through important changes on commercial strategy • Between Brazil’s top three Commercial unit in employee’s satisfaction • Route to market cost’s reduction in 10% vs Budget, increasing logistics delivery efficiency and truck loading optimization through implementation of technological tools (WMS) and routine processes • Development of small off trade channel execution guideline that resulted in outstanding market share gains • Unit's people turnover reduction in 10% optimizing hiring, selection, integration and training processes and tools

• Responsible for Regional Marketing Strategy planning and execution using media content, influencers, PR, trade marketing and events to increase brand attributes and market share on BR Midwest region • Strong increase on Antarctica brand’s attributes and preference (+12pts) in DF through an integrated marketing plan, sponsoring main events, developing creative activations on social medias and building strong bonds with key retail clients and local influencers • Implementation of Parintins Festival’s promotional and media calendar for the Brahma brand that resulted in several local press awards • Development of an execution guideline for the off trade channel for the Corona Brand that allowed a 5pp market share gain in 3 months

• Leading On Premise Trade Marketing team, focusing on commercial agreements, point of sales merchandising and execution, commercial assets' management (coolers) aiming to gain channel's Market share • Launched innovative loyalty market programs to wholesalers and small retail that contributed to a +4 market share points • Increase on Trade marketing investments’ ROI of 10pp through statistical return analysis • Beer Delivery App (Ze Delivery) idealization, development and implementation (Ambev Best Commercial Practice in 2014) • 5 year trade marketing projects' pipeline with solutions implemented in more than 10 countries • Brahma and Budweiser trade marketing calendar planning and implementation during 2014 World Cup that resulted in a +15% increase on volume growth and +10pp of focus brands preference

• Serving Belo Horizonte On Trade Market leading 50 direct reports (Sales supervisores and representatives) • Excellent performance on commercial kpis such as Beer volume growth vs last year (+15%) through strong discipline on sales processes and alternative route to market strategy • Strong increase on numeric distribution of key SKUs (+25pp) identifying main competitor's gaps • Eight percent of market share gain on returnable packs, reverting a three-year loss trend

• Training on several different areas ( Sales, Supply, Logistics, Finance, Marketing and Innovation) to develop a complete view of the company’s business • Active participation on Global Trainees’ meeting that occurred in Leuven in 2008

- Business model development and product market fit testing as former “Cervejah” brand

Business Partnering for Marketing, Trade Marketing and Consumer Market Insights departments, including advertising and promotional expenses investment analysis and budget management, Post Mortem Evaluations, ROI and Business Plan's development for innovation projetcts

• Solid training on companies' business units aiming to develop sistemic and global business skills • Development and consolidation of Finacial reports using "USSGAAP" e "BRASILGAAP; • Support on Redesining of Shared services área using other markets beachmarking and measuring results after implementation

Community Service: mentoring 100 middle age students on close communities Volleyball Player and Swimmer at FEA USP Final dissertation focused on Sport's Marketing receiving the highest grade possible in a Graduation Study