Guilherme de Lima

Head of Digital Growth | Saving and Investments @ Santander Brasil

About

Marketing executive with 15+ years of experience leading growth strategies. With a strong background in performance marketing, I’ve helped fintechs and startups scale through data-driven acquisition, CRM and digital products. Deeply experienced in building agile, multidisciplinary teams and aligning marketing with business outcomes. Passionate about digital transformation and unlocking the full potential of marketing in high-growth environments.

Country

Brazil

City

Belo Horizonte

Industry

Marketing & Advertising

Skill

Digital Strategy, Lean startup, Metodologia ágil, Scrum, Kanban, Empreendedorismo, Visão estratégica, Liderança, Gestão de produtos, Operações de marketing, Marketing Strategy, Planejamento estratégico, Marketing digital, Strategic Planning, Online Advertising, Digital Marketing, Mídias sociais, Estratégia empresarial, Social Media, Publicidade online

Experience

Head of Digital Growth | Saving and Investments

Santander Brasil

2025-5 - Present · 1 yr 5 mos

Chief Marketing Officer (CMO)

Toro Investimentos

2022-3 - Present · 4 yrs 7 mos

As CMO, I lead the marketing strategy behind Toro’s growth into Santander Brasil’s investment platform. I oversee a multidisciplinary team focused on scalable acquisition, CRM, brand positioning, and product marketing, driving Toro’s mission to democratize investing within one of the largest financial ecosystems in Latin America.

Partner & Head of Marketing

Toro Investimentos

2016-5 - 2022-3 · 5 yrs 11 mos

Belo Horizonte

Led the marketing strategy at Toro Investimentos during its transformation into one of Brazil’s leading investment platforms. Structured and scaled an agile, high-performance marketing team focused on growth, digital acquisition, and data-driven decision-making.

Co-Founder & Business Director

Alaska Estudio

2014-4 - 2016-5 · 2 yrs 2 mos

Brasil

Co-founded a design and product studio focused on building digital products for startups and enterprise clients. I led the business side of the company, overseeing strategic vision, operations, client acquisition, and project delivery. Our studio worked with a diverse portfolio of clients, from early-stage founders to leading corporations such as Globo, Unimed, Albert Einstein and Toro Investimentos. We combined product thinking with design excellence to help our clients accelerate innovation and deliver high-impact digital experiences. After two years, the company was acquired by Toro Investimentos.

Co-Founder & Head of Marketing

TAO Sales

2013-8 - 2015-3 · 1 yr 8 mos

Brasil

Co-founded TAO Sales, a B2B SaaS platform designed to improve sales team performance through data and personalized insights for managers. TAO Sales was selected for SEED MG, a government acceleration program, standing out among over 2,000 applicants and 40 selected startups. After two years, TAO Sales evolved into Outbound Marketing, one of Brazil’s leading sales and marketing consultancies.

Marketing Analyst

Sambatech

2011-4 - 2014-7 · 3 yrs 4 mos

Brasil

Samba Tech is the leading OVP in Latin America. It has a DNA focused on developing high-tech products and on Marketing & Sales. I'm responsible for demand generation, positioning and Product Marketing strategy using Inbound and Growth Hacking.