Guido van Tartwijk
CEO @ Heliatek
About
Senior executive with track-record of achieving revenue, profit, and strategic business objectives within high-tech start-up, turnaround, and disrupted market environments - in LED, Electronics, IoT/Controls and renewables. Proven success in executive roles in USA, Europe, and China. Built a globally leading business from scratch. Drives high-performance teams end-to-end. Highly successful in building relationships with key accounts (B2C and B2B) and shareholders, and in fund-raising. Customer-focused, people-oriented problem solver.
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Netherlands
Electrical & Electronic Manufacturing
Product Marketing, Product Development, Manufacturing, Management, Go-to-market Strategy, Outsourcing, Team Leadership, Sales, Integration, Segmentation, Lighting, Solid State Lighting, Design of Experiments, Product Management, R&D, Cross-functional Team Leadership, Strategy, Semiconductors, International Sales, Business Strategy
Experience

CEO
Dresden, Saxony, Germany
Heliatek's mission is to transform every building surface (horizontal, vertical, curved, rigid or flexible, transparent or opaque) into a fundamentally Green and Clean electricity generator. After more than a decade of deep research in materials and processes, winning prestigious awards, and completing dozens of pilot installations in Europe, Middle-East, and South-East Asia, Heliatek started its commercial operations in 2021, serving a group of international customers active in energy management and building renovation. My responsibility is to shape and drive the transformation of Heliatek from a technology innovator to an innovation-to-market oriented company, without losing its innovative edge, and at the same time securing the financial basis for long-term sustainable profitable growth. Successfully raised funding in 2019/2020 to fuel Heliatek's growth.

Senior Vice President & CEO, LED Electronics
Shanghai - Eindhoven - Rosemont
CEO of the LED Electronics business, with major hubs in Shanghai, Eindhoven (NL), and Rosemont (IL,USA), and with satellites in Delhi, Sao Paolo, Dubai, and Singapore, responsible for P&L and Strategy, R&D, manufacturing and marketing of LED Modules (Fortimo and Certaflux) & LED Drivers (Xitanium, CertaDrive) for General Indoor & Outdoor LED Lighting as well as Connected (Smart) LED Lighting. Since 2013, LED Electronics has been one of the highest growth and profitable businesses in the Philips Lighting Company. Outstanding track record in meeting/exceeding financial commitments driving top-line (growth!) and bottom-line. Key wins in all geographies with big/mid-sized/small OEM customers, such as the new World Trade Center in New York, Shanghai Tower in China, Rijksmuseum in Amsterdam. Winner of the CEO Profit Award 2014.

Vice President, Philips Lumileds Intra-Corporate Program
Shanghai
Accelerate growth in LED Lighting through achieving vertical coordination among Philips Lumileds and the Philips Lighting businesses in LED Lamps, LED Modules, LED Luminaires, and Philips Consumer Lifestyle and Healthcare. Lead a team of Account/Sales managers, ensuring seamless integration of research programs, product roadmaps, and go-to-market.

Sr Director, Global Product Marketing LED Lamps
Shanghai City, China
Highlights include Award-winning Designs, high profile installations, and USA's DOE's "L-Prize" in 2011. Lead a team of regional product marketing managers in Europe, USA, Brazil, China to develop and realize accelerated growth in the LED Lamp category. Both in consumer and professional channels, in hospitality, homes, shop, and office&industry segments. Using both in-house product development resources and via outsourcing.

Director SSL Development,
Shanghai City, China
Built from scratch: an LED Lighting (SSL) product development group in Shanghai together with supply base in South China (OEM, ODM, EMS). Realized first year sales in Europe and US. Continue building out the team driving the accelerating market penetration of Solid State Lighting globally.

LED Systems, Group Manager
Eindhoven Area, Netherlands
Front-end innovation, first of a kind product concepts involving LEDs across the full spectrum of professional, consumer, entertainment lighting including camera flash, LED TV, Laser TV, retrofit bulbs, color-tunable lighting systems

Design Engineer Consultant
Three-Five Photonics / Genexis
Houten, Utrecht

Design Engineer & Co-founder
Genoa, California HQ & Netherlands Branch
Fremont CA & Eindhoven NL
Education
Guido van Tartwijk's Contact Information
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