Guido van Rooy
Business Development & Operations Manager @ IntES International Engineering Solutions
About
I am an international executive and entrepreneur with over a decade of leadership experience in South East Asia and Europe. I combine a strategic vision with a hands-on entrepreneurial mindset to build scalable organizations and bridge cultural divides. I am an international executive and advisor with over a decade of experience building, leading, and advising organisations across Southeast Asia and Europe. My work has focused on international trade, membership association management, sustainability, and institutional development, often in emerging markets where clarity, judgement, and execution matter more than theory. I have led both commercial companies as well as non-profit organisations, at different stages of maturity, from greenfield ventures and market-entry situations to established operations undergoing transformation or scale. My roles have included full accountability for strategy, operations, governance, people, and external relationships, working closely with boards, founders, investors, and institutional stakeholders. In parallel with executive leadership roles, I have advised companies operating internationally on market entry, sourcing, export readiness, sustainability requirements, and organisational structure. I am most effective where advice needs to be grounded in operational reality and capable of being implemented, not just presented. My approach is structured and analytical, with a strong emphasis on accuracy, clear communication, and delivery. I am comfortable working across geographies and cultures, and I am known for connecting people, organisations, and interests in a way that supports practical outcomes and long-term value. Current focus areas: International executive leadership and general management Chamber of Commerce and membership association management Private-sector advisory in emerging markets International trade and export development Sustainability and ESG compliance
Slovakia
Bratislava Metropolitan Area
International Trade & Development
Account Relations, Strategy, Business Development, Emerging Markets, International Leadership, Membership Growth, Association Management, Strategic Sourcing, Supply Chain Management, Biomass, Rice, Renewable Energy, Furniture, Outdoor Living, Manufacturing, Public Relations, Marketing Communications, Social Media, Strategic Communications, Corporate Communications
Experience

Business Development & Operations Manager
Amsterdam Area
IntES is a multi-disciplinary international engineering consultant that has provided solutions for a wide variety of projects in The Netherlands. In my role as Manager Business Development & Operations, I am responsible for growing the business through customer retention and acquisition. • Leading commercial development for IntES Netherlands across its strategic sectors: Circular Economy & Recycling, Industrial Housing & Labs, Agribusiness & Food, Multidisciplinary and High-Value Engineering. • Managing and expanding our portfolio of Dutch industrial clients, from first contact through project delivery and long-term account development • Identifying and developing new business opportunities in the Dutch market, with a focus on complex, multidisciplinary engineering projects • Acting as the primary commercial interface between Dutch clients and IntES's international engineering capacity across the Netherlands, South East Asia and West Africa • Contributing to the operational development of IntES Netherlands, including process improvement, team development, and organizational growth • Representing IntES at key industry events, networks, and sector clusters across the Netherlands

Founder & Managing Partner
Mekong River Delta Metropolitan Region
FarmtoFuel is a greenfield biomass venture focused on developing a scalable export supply chain for rice husk pellets from Vietnam to large biomass power plants in North-West Europe. As Founder and Managing Partner, I am responsible for building the business from the ground up, covering sourcing strategy, operations, sustainability compliance, and commercial structuring. The role combines hands-on execution in Vietnam with alignment to European regulatory, certification, and market requirements, working closely with partners, suppliers, and downstream buyers. Key achievements and responsibilities • Co-founded and launched a biomass export venture targeting European utility-scale demand • Building the Vietnam sourcing and operations platform across the Mekong Delta • Leading supplier onboarding and sustainability alignment, including ISCC and GGL certification pathways • Developing scalable supply-chain processes covering traceability, quality control, and export readiness • Structuring and negotiating long-term supplier agreements to secure volume and price stability • Overseeing daily management and partner coordination to support future scale

Project Director → Managing Director
Ho Chi Minh City, Vietnam
I joined Eurofar / Greenwind to lead major capital investment projects in Vietnam and was promoted to Managing Director within four months. In this role, I was responsible for overseeing factory development, operational leadership, and alignment between Vietnam operations and the Dutch board. The position combined hands-on delivery of complex manufacturing projects with senior executive responsibility for people, performance, and governance across a large, multi-site operation. Key achievements and responsibilities • Delivered two greenfield factory development projects with a combined value of €8M • Promoted to Managing Director following successful project execution • Led Vietnam operations across 10+ company-owned factories • Oversaw a 100-person office organisation and more than 3,000 factory staff • Acted as primary local executive interface to the Dutch board • Established operational structures to support rapid scale and capital deployment

Executive Director
Vietnam
As Executive Director, I led the transformation of DBAV into an active, commercially relevant platform for Dutch and Vietnamese companies operating in Vietnam. The role combined organisational leadership with trade development, institutional engagement, and programme delivery, working closely with private companies, government bodies, and international stakeholders to strengthen bilateral business ties. Key achievements and responsibilities • Transformed DBAV into a dynamic business hub for the Dutch–Vietnamese business community • Grew active membership from 30 to 180 organisations • Increased sponsorship and partnership revenues to strengthen financial sustainability • Launched and scaled the “Ready to Export” programme supporting Vietnamese SMEs entering EU markets • Built long-term partnerships with European and Vietnamese government and institutional stakeholders • Represented the organisation across trade, policy, and business development forums

Country Manager
Vietnam
As General Manager, I was responsible for Vietnam operations for an international outdoor furniture manufacturer, managing teams across Ho Chi Minh City and Quy Nhon. The role focused on stabilising operations, strengthening coordination with headquarters, and improving systems and client delivery in a fast-moving manufacturing environment. Key achievements and responsibilities • Led Vietnam operations with responsibility for 40+ staff across two locations • Rebuilt trust and working alignment between headquarters and local teams • Implemented ERP and customer service systems to improve transparency and control • Managed key international accounts including Costco, Restoration Hardware, and Tesco

Manager Vietnam
Ho Chi Minh, Vietnam
I was responsible for establishing and growing the Vietnam operations of an international paper trading business. The role combined market entry, client development, and full commercial ownership, with direct accountability for performance in a new and competitive trading environment. Key achievements and responsibilities • Launched Vietnam operations with full P&L responsibility • Built a client base from zero to 30+ active customers • Generated more than USD 100K in gross profit within the first year • Introduced a mobile app to provide real-time product updates to global trading teams

Founder
BNB Butler BV
Amsterdam
I founded BNB Butler to address a growing need for professional property management services in the early Airbnb market. I built the business from the ground up, designing the operating model, scaling the team, and expanding geographically before exiting through a sale to a competitor. Key achievements and responsibilities • Founded and scaled one of the Netherlands’ largest Airbnb property management businesses • Expanded operations to seven cities through a franchise model • Led and developed a team of 20 employees and franchise partners • Designed SOPs, digital tools, and onboarding processes to support scale and service quality • Sold the business to a competitor following sustained growth
Guido van Rooy's Contact Information
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