Gui Liang

Market Expansion & Client Development: Responsible for expanding the forklift sales, rental, and parts business in both domestic and international markets, including the Philippines, Indonesia, Europe, and Africa. Developed and implemented effective strategies to capture market demand. Sales Performance: Achieved annual sales of several million RMB by penetrating international markets, opening new regions, and securing long-term contracts. Key Project Cases: Philippine Market: Successfully entered the Philippine market, establishing long-term partnerships with local distributors. Drove significant growth in forklift sales and rentals, positioning the company as a key player in the region. European & African Markets: Established relationships with large enterprises in Europe and Africa, driving continued sales of forklift parts. Enhanced customer satisfaction through effective after-sales support, resulting in increased orders and market share. Strategic Partnerships & Negotiation: Led negotiations with overseas distributors and partners, securing key sales and rental contracts. Collaborated with suppliers, distributors, and logistics providers to ensure seamless global supply chain operations. Team Leadership & Collaboration: Guided and supported the domestic and international sales teams, ensuring alignment with company goals and targets. Helped improve team efficiency and performance, contributing to the company’s growing presence in multiple global markets.

Forklift & Parts Procurement Coordination: Managed procurement of forklifts and spare parts, maintaining strong relationships with suppliers to ensure timely delivery of high-quality materials in line with production demands. Supplier Relationship Management & Negotiation: Engaged in negotiations with domestic and international suppliers, ensuring competitive pricing and on-time delivery while maintaining quality standards. Quality Control & Compliance Checks: Participated in quality checks for forklift parts, ensuring compliance with company and client standards. Actively resolved supply chain quality issues to maintain product integrity. Procurement Data Analysis & Reporting: Organized procurement data, conducted cost analysis, and streamlined procurement processes to optimize inventory management and reduce excess stock. Cross-Department Collaboration: Worked closely with sales, production, and finance teams to ensure smooth procurement operations and timely adjustments to procurement plans to meet production and market needs.

📄 Quotation Preparation & Client Communication Assisted in gathering client requirements and supported the sales team in preparing and following up on quotations, ensuring accuracy and timely responses. 🏭 Production & Supply Chain Coordination Collaborated with the production department to ensure timely manufacturing and delivery of forklift products, maintaining quality standards and meeting delivery schedules. 🚚 Export Documentation Handling Supported the export team in processing international trade documents, contracts, and shipment arrangements, ensuring compliance with international regulations for smooth product export. 📑 Financial Documentation Support Assisted the finance department in organizing and filing financial documents, ensuring accurate record-keeping for daily operations.

1) Business Competition 🌟 🚀 Gained hands-on skills in business planning, market analysis, and strategic thinking through university competitions. 2) International Exchange Activities 🌍 🤝 Supported international exchange events, enhancing cross-cultural communication and coordination skills.