Guan Han Tan
General Manager @ Sonicon Construction Sdn Bhd
About
Over 8 Years of Experience in the Business of Concrete Cutting, Demolition and Surface Prep Industry, and a proud recipient of the 2019 Enterprise 50 Award. I have great passion for learning new things and connecting with professionals in the industry, to learn about their roles in the company, challenges and achievements. Firm believer of disrupting conventional methods of building a construction business, I have been invited by Google to share on Go Digital KL 2016 (Malaysia) and Grow with Google 2018 ( Singapore ) on how digital marketing has built Sonicon from zero to an established entity. Some of the projects that I have participated in: -Ikano Damansara Refurbishment Project -GS Paperboard & Packing Upgrading -UMW Aerospace -LRT 2 Extension Project -RAPP from April Group - Factory Upgrade -Sg Wang Plaza Refurbishment Project -SUKE Highway Rectification Works -Perodua, Honda and Toyota Building and Upgrading Works -CCM Fertilizer -Rawang Bypass Highway -Many more My Expertise: -Core Drilling Works -Concrete Cutting ( Floor Saw, Wall Saw, Handsaw ) -Diamond Wire Saw Cutting -Robotic Demolition -S-Ray GPR Concrete Scanning -Controlled Demolition -Mechanical Surface Preparation i.e Shot Blasting -Diamond Grinding -Concrete Parana Milling -Vacuum Blasting serving the O&G Industry
Malaysia
Petaling Jaya
Construction
Investments, Alternative Investments, Diamond Tools, Business Strategy, Microsoft Office, Management, Strategic Planning, Team Leadership, Marketing, Actuarial Science, New Business Development, Product Development, Business Development, Customer Service, Training
Experience
General Manager
Petaling Jaya
1. Provides concrete cutting and controlled demolition solution based on customer's needs 2. Implementing marketing strategy among construction contractors and consultants to maximize both exposure and sales coverage 3. Monitor and Review ongoing/past marketing campaigns 4. Oversees pricing and method statement for each project and keep track of budgeting 5. Actively seek for new business opportunities align with Sonicon's direction and vision

Partner Account Manager, Consumer Channel Group
1. Working with distributor to achieve both sell-out and sell-through objectives 2. Implementing the channel strategy and maximize sales coverage through distributor’s retail account managers 3. Work with distributor’s sales team to plan, develop and execute account plans to meet and exceed all targets for distributors and retailers. 4. Build and develop top-to-top relationship with distributor, key retailers and partners. 5. Proactively identify and expand both retail and non-retail channels to sell CCG Products. 6. Work with operations to ensure that distributor is meeting inventory and credit performance and take necessary action to address potential issues 7. Develop distributor and retailer rebate programs as well as incentive programs to drive sales performance and KPIs. 8. Manage and track the Channel/Marketing Programs to drive key retailer activities to meet sales targets 9. Support the implementation/execution ofRetail Services for key managed accounts which includes merchandizing, demo and training, etc.. 10. Work with retailers and support the Store-In-Store initiative & execution. 11. Work with Product Marketing and Partner Marketing team to develop channel promotions and provide necessary input to ensure retailer buy-in of key activities. 12. Work with distributor and retailers to plan effective trade shows to deliver sales objectives.

Business Development Manager
Coolman Malaysia Sdn Bhd
• Prospect customers via different channels such as internet marketing, cold canvassing, construction site visiting, cold calling and referrals • Presentation on benefits and applications of products (Diamond Cutting Tools and Construction Equipments) to the customer and educate them on proper use of tools and machine. Able to demonstrate cutting, coring or grinding to customers when needed. • Research on product quality and continuously feedback to company for further improvement. • Manage company's online inquiry, both locally and internationally. • Manage online marketing in both SEO and SEM • Product sourcing both locally and internationally. • Provide training on product knowledge to other sales representatives and customers.

Business Development Executive
Coolman Malaysia Sdn Bhd
Kuala Lumpur, Malaysia
• Person-In-Charge for Coolman Concept Store • To maintain close business relationship with hardware/machinery dealers • Develop new market by finding new dealers in new areas • Continuously present and update dealers on latest market trends and product information
Guan Han Tan's Contact Information
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