Guadalupe Ibañez

Creation of email marketing campaigns for lead generation. Prospecting of potential clients and database optimization. Created creative proposals for clients and consulted on graphic pieces for ads. Consulting of graphic pieces for advertisements.

Develop a comprehensive, full lifecycle digital marketing strategy aligned with business objectives. Develop and execute a comprehensive marketing strategy including messaging, content development and sales enablement materials. Create, execute and manage campaigns designed to generate leads. Identify optimization opportunities and recommend actionable insights to drive continuous improvement. Measure and report on the impact of marketing campaigns and social media.

- Implementation of email marketing campaigns for customer generation. - Automation of cold outreach campaigns through LinkedIn. - Creation of a database for potential customers. - Production of reports and analysis of the results of the campaigns implemented.

Implementation of strategies for subscriber acquisition. Writing ads and content for Twitter.

Communication with project managers by objectives, results and deadlines. Strategy, planning and execution of digital campaigns. Monitoring of digital tools and applications. Conceptualizing ideas and content generation. Understanding target audience characteristics and finding effective ways to reach them. Generate innovative ideas to increase web traffic and potential leads.

Development of inbound and outbound marketing strategy for lead acquisition. Development and implementation of brand positioning strategies in new markets. Detection of latent market needs to bring them to the operations team.

Design of MKT and communication pieces. Collaborate with the assembly and design of commercial proposals. Elaboration and implementation of strategies to identify potential clients. Creation of new contact databases and segmentation by industry. Implementation of email marketing campaigns. Writing content for multiple platforms.

Design and implement comprehensive marketing strategies to create awareness of the company’s business activities Prepare accurate reports on our marketing campaign’s overall performance. Create content strategies, identify the goal of the company and create content that is in line with the company’s goals and core values. Work with your team to brainstorm new and innovative growth strategies. Discover and search for potential clients.

Ministry of Transportation of Argentina, Buenos Aires, Argentina Elaboration of contents for internal communication pieces. Creation and production of instructions and audiovisual material. Documentation control and drafting traffic permits. Elaboration of contents for a national road safety education proposal for adolescents

Responsible for all Social Media Communication strategies. Increase engagement KPIs, followers, leads, and event attendees.

Assist in organizing, planning, and executing company events. Assist in the development and execution of strategic communications and engagement plans designed to support key business objectives. Conduct research and collect relevant data to become familiar with current digital marketing trends and ensure the company follows them. Create a digital content strategy in line with the company's sales objectives.

Final project: redesign of the Semillero Digital website: https://bit.ly/3BwnhCf