Dr. Seetharaman Kannan

I am the Co-Founder and Chief Business Officer of xTrac, where we are building an AI companion for every human—designed to work the way people already do and help them get more done without complexity. With over 30 years of experience across fashion, retail, manufacturing, and global supply chains, I have spent my career working with founders, brands, and enterprises to scale businesses, optimize operations, and navigate constant change. This background strongly shapes how I approach AI today—not as a novelty, but as a practical capability that must deliver real outcomes for real people. At xTrac, my focus is on bridging AI technology with everyday business reality. As AI becomes more accessible, its true value lies in adoption—how naturally it fits into people’s lives, workflows, and decision-making. xTrac is built to meet users where they already are, across messaging apps, mobile, web, and desktop, making AI feel less like software and more like a trusted companion. I work closely on defining xTrac’s business strategy, go-to-market, partnerships, and industry adoption, ensuring the platform scales seamlessly from individuals to teams and enterprises. My domain experience in fashion and supply chains brings a grounded perspective on complexity, fragmentation, and the importance of simplicity at scale. My areas of focus include: • Business strategy and go-to-market execution • Industry adoption across fashion, retail, and supply chains • Monetization and partnership ecosystems • Enterprise onboarding and customer success • Responsible, privacy-first AI adoption I believe the next phase of AI is deeply human—AI that reduces cognitive load, respects user control, and helps people focus on what truly matters. At xTrac, my mission is to help bring this vision to life by ensuring our AI companion delivers clarity, productivity, and trust—at every level.

Building Eastman Brands with House of Brands, Licensed Brands, and D2C and Online Specific Brands. Working on a Rapid Fashion model with faster-than-fast fashion designs, on-demand manufacturing, printing, and fulfillment

The current profile helps to utilize my overall hybrid experience in Apaprel Sourcing, Retail, Distribution and e-Commerce - Set up the India office for Zabou Casualwear Limited, United Kingdom which owns Luxury Premium High Fashion Apparel Brands such as 883Police, Engine Jeans, J2 Denim. - Zabou has offices in UK, USA, China, Pakistan, Bangladesh, Turkey, Morocco, Tunisia & India - Set up a sourcing division to source high quality woven and Knitted apparels from leading manufacturers in India. - Worked on complete ecommerce Business plan for the Brand 883Police to launch in UK and other countries. - Set up a eCommerce division through which the eCommerce site http://883police.com has been completely developed from scratch with latest technology - Set up the Digital marketing wing to market 883police ecommerce store in UK and rest of the world - Have launched 883Police exclusively in Myntra http://www.myntra.com/883police and the sales numbers are beyond expectation. - Set up team to implement PLM and ERP Software using latest technology to connect all overseas offices and UK Head office - Working on distribution model to launch the brand in leading national high fashion retailers & large format stores

- Headed Fashion & Lifestyle category includes Apparel, Accessories, Footwear, Jewelry - Setting up complete fashion vertical for Homeshop18 eCommerce division - On boarded leading brands in the country - Instrumental in developing Fashion-18 property on the site - Instrumental in launching Gold Coins in the online space for the first time in India - Increased the fashion sales contribution from 5% to 30% in less than 6 months Time - Renegotiated fashion category gross margin from 18% to 35% - Worked on the Complete Business plan and sourcing strategy for launching Private Label

- Have worked on the complete concept to the delivery of “F-Square” project. This project has been implemented in record short time which has currently over 100 stores across Bangalore and Karnataka. - Have worked on complete product engineering to get the competitive value pricing with the latest fashion and high quality. - Accountable for establishing sourcing strategy for the apparel categories inclusive of the factory matrix. - To provide direction to the Sourcing Managers on the team. - To also work closely with Inventory Control, Product Managers, Designers and Technical Design to ensure goals of the brands are met. - Heading the team of Sourcing for Men’s Formal Shirts, Casual Shirts, Youth Shirts, Formal Trousers, Casual Trousers, Denim & T-Shirts. - To work closely with retail merchandising team on the demand in each category and make a complete yearly plan for sourcing. - Sourcing of all raw material and identifying the right supplier in India and abroad Identifying factory for each category - To work with the manufacturing team on complete categories and work on the T & A to make sure the merchandise reaches the store on time.

• Worked to increase business with existing clients like Calvin Klein, Barbara Barry, Linen Source, The Company Stores, Sferra Brother, West Point Home, Polo Ralph Lauren Home • Developed new clients in less than one year such as Croscill Home, Ellery Home styles, Robert Allen Group, Montague & Capulet, Town & Country & William Sonama. • Have through working knowledge of Home textile products costing • Worked with weaving plant and processing plant on the capacity and plan for production accordingly. • Reviewing the confirmed the orders with the Production department in PPC. • Setting up TNA and delegate the right job to the right merchandiser and meticulously following up with recaps and meetings. • Responsibilities includes from International Marketing, Product development upto to Shipment

• Managed two divisions of the Merchandising Team, overseeing orders for various brands and new divisions. • Collaborated with buyers and designers on product development, attending buying meets to secure orders. • Negotiated prices with vendors, allocated business based on performance, and ensured timely delivery.

• Headed a Woven factory with a labor force of 400. • Working with the Director on the orders and projection and planning • Working with CFO on the targets and planning in reducing production cost • Planning with Production Manager, Cutting Manager, Finishing Manager, and Quality Manager and day to day order • Working closely with Production Manager in achieving production target • Working with quality manager on the daily quality standards • Following up with Head office in timely supply of fabrics and materials • Conducting pre production meeting with technical team and buying house Q/C and merchandisers • Working with buying houses on production updates and inspection booking with Q/A • Working with personal department in recruiting and training labors • Working with traffic department in making sure the cargo reaches the port on time to catch the committed vessel • Working with Personal department in handling labor issues and compliance issues • The following are the few of the brands that have been manufactured NAUTICA, SEAN JOHN, MOTHERS WORK, ASHWORTH, CALLAWAY, LIZ CLAIRBORNE, ANN TAYLOR, WALMART and more.

• Headed a team of merchandiser in handling European accounts like In style SRL, Ital. Designer. • Working with in-house designers on product development and presenting our collection to buyers. • Working on the development of new fabrics and send them to buyer for the collection and product development. • Working on costing and negotiating the prices with buyer • Placing the orders across factories and vendor sourcing and development • Sourcing of fabrics and accessories and booking fabrics and accessories to the supplier and negotiating the prices • Setting up TNA and make sure the merchandisers follow to and meet the critical dates planned in the TNA • Communication with buyers directly on the orders • Working with quality control team on day to day quality issues • Visiting Fabric suppliers to follow up and to check quality • Visiting factories to see the order status and quality

• Started as a Junior Merchandiser and groomed as Merchandiser within a short span of time. • Assisted In-house designers in the development program • Coordinated with product development team in presentation, fabric and material sourcing • Worked with sampling department in making proto samples and sales samples • Worked on detailed costing in the prescribed format • Worked with factories in placing the orders • Booking fabrics and accessories to suppliers • Frequent visit to Salem & Erode for follow up and to check fabric quality • Following with fabric mills and suppliers on timely delivery of raw materials • Following up with factories from Sampling to shipment