Grégory Busson

Director Of Operations @ Valtech

About

I was interested very early on by how the digital world works, how production can be optimized and measuring our performance. Working on modeling and optimizing production was my first opportunity to experience the delivery side of an agency. But, since delivering projects required clear KPIs to evaluate value and performance, I quickly understood that consolidating data from delivery, finance and HR was a key to drive the agency. I first had the opportunity to approach this as Director of operations for our agency’s largest client, Nissan Europe, aggregating hundreds projects per year with a team of more than a hundred. What I addressed was:  Delivery and technology : How to optimize the production process? How can technology help us improve productivity? How to adapt capacity to prioritize projects ?  Human resources : how can we scale digital transformation needs? How can we use HR data to help predict needs ? How to prioritize hiring? How can we scale our capacity?  Finance : how to adapt our financial model for more operational topics? How to converge delivery and HR data to complete financial models? Following this opportunity, I was asked to build a team to address those topics at a agency level. The objectives of the team are:  Standardize structure follow-up in our piloting tools (coming from group, SAAS, or internal), and aggregate data in a unique model to generate effective insights and reporting.  Track, organize and qualify our business to increase pipeline accuracy : volume, delivery planning, execution probability.  Based on qualified pipeline, determine adapted capacity in accordance with financial forecasts and overall agency needs.  Set up and arrange teams ramp-up and monitor execution.  Distribute aggregated data to key support, management and executive functions effectively setting data at the heart of the agency. I’m now really convinced that converging data is key to driving business performance.

Country

France

City

Greater Paris Metropolitan Region

Industry

Internet

Skill

P&L Management, Marketing, E-commerce, Digital Marketing, Online Marketing, Strategy, Advertising, SEO, Online Advertising, CRM, Customer Service, Operations Management, Sales Operations

Experience

Director Of Operations

Valtech

2022-4 - Present · 4 yrs 6 mos

Paris, Île-de-France, France

Director Of Operations

Razorfish France

2021-1 - 2022-4 · 1 yr 4 mos

Paris, Île-de-France, France

Head of business operations and capacity management

Publicis Sapient

2016-1 - 2021-1 · 5 yrs 1 mo

Paris Area, France

Management of a team tracking and qualifying business pipeline to anticipate agency capacity and business performance. Business follow-up - SalesForce implementation to track business pipeline. - Data modeling to converge data from SalesForce, SAP and Internal PPM Tool - Business breakdown set-up to follow activity allowing monitoring at every level - Business follow-up : pipeline accuracy, risks, correlation with projects delivery - Processes set-up, weekly business guidance management - Margin calculations and forecasts - Trainings - Team management Capacity management - Capacity management processes and tools set-up - Teams follow-up to challenge programs capacity versus business pipeline - HR data integration to anticipate and build models (utilization, attrition, tenure) - Anticipate risks on staffing and hiring plan definition - Follow-up of plan execution with hiring team and staffing team - Enlargement of agency capacity (internal network, nearshore, and offshore) Tools set-up - Monthly business follow-up tool to manage finance closing with finance team - Weekly guidance follow-up based on SalesForce data to follow business variations - Capacity tool to allow team to define capacity and anticipate programs margin - Capacity consolidation tool to compare needs to staffing and identify staffing risks - Project margin at completion tool

Professional Speaker

Sciences Po

2004-1 - 2021-1 · 17 yrs 1 mo

Paris Area, France

Main topics : - Agency operating models : missions, skills, organizations, etc. - Digital budgets : how to go deep dive in agency estimates, what constraints and specificities, what budgets guidelines ? What are the operating models ? - Purchase department relationships with agencies : how to accompany purchases department in digital transformation ? - SEO main principles Schools : Sciences Po, Hetic, IIM, UDA (union des acheteurs), Paris 1 Sorbonne, Ecole des Ponts Business School.

Operations director on Nissan Europe account

DigitasLBi France

2013-1 - 2015-12 · 3 yrs

Levallois Perret

Nissan Europe account concentrates about 600 projects per year and more than one hundred people working on them. Main purpose of the job was to give visibility for both agency leadership and client to better monitor business and operational activities. Activity monitoring : - Tools development and implementation to track business - Resources management to deliver account activity - Capacity management to drive activity pipeline - Account revenue and growth margin follow-up - Global projects follow-up (budget, financing, progress, margin, risks and counter measures) - YoY global financial proposal, productivity approach and operational recommendations Relationship management with Nissan purchase department (RNPO) : - Nissan team follow-up to allow them understanding our business and constraints - Build productivity follow-up and methods implementation to achieve objectives - Team accompaniment in their on-going relationship with Nissan purchase department - Production referential set-up and tools to rationalize costs approach Operational support : - Production process optimization with team and clients - Support for RFP and costing methodology

Senior Consultant

DigitasLBi France

2009-1 - 2011-12 · 3 yrs

Levallois Perret

Set up of the first Operations department of the agency. Main purposes of this department was to build delivery methodology, trainings, costing methodology rationalization and support for RFP. - Methodology set-up : governance, processes, templates, tools and team trainings - Costing methodology set-up : tool, costs referential, metrics definition, margin calculation - Finance tools follow-up : budget follow-up, margin calculations - RFP support for scoping, budgets methodology and approaches, projects methodology, projects forecasts, sales discussions follow-up.

Project Manager

DigitasLBi France

2005-6 - 2008-12 · 3 yrs 7 mos

Neuilly sur Seine

Project management on several clients. Main missions : - Strategic and operational proposals - Functional and technical designs - Inshore and offshore team management - Data analytics and performance follow-up (SOW, planning, risks, budget, margin) Main clients and budgets per year : Somfy (~1M€), Orange (~0,8M€), Bouygues Telecom / Universal Mobile (~0,6M€), Lucien Barrière (~0,3M€).

Operations director

Africatic

2004-1 - 2008-6 · 4 yrs 6 mos

Senegal

In parallel of studies, set-up of a training center in web technologies and ramp-up of offshore capacity with trained students for their first experience. Main missions : - Graduate studies program built and teaching team training - Offshore capacity set-up and follow-up - Project management between France and Senegal