Giovanni Perri

I design and build marketing and data infrastructure that helps businesses launch, scale and optimise growth across the full funnel. ▶ Designing and implementing end-to-end marketing automation stacks across acquisition, activation, retention and monetisation ▶ Setting up web and app analytics frameworks to track performance across the entire marketing and sales funnel ▶ Creating tailored data dashboards for marketing, sales and leadership teams ▶ Analysing performance data on a weekly and monthly basis to surface insights and opportunities ▶ Translating data into clear actions and priorities for cross-functional teams ▶ Defining and running CRO and experimentation programmes to reduce CPA and improve conversion rates ▶ Partnering with developers and designers to continuously improve tracking, UX and funnel performance ▶ Introducing scalable growth processes and documentation that internal teams can reuse independently ▶ Providing hands-on growth marketing consultation across analytics, data analysis, CRO, experimentation, traction testing and marketing automation 🔗 Case studies: thegrowthhustlers.com/case-studies/

We focus on what others have missed - converting more of the customers who land on your site by extracting value at every stage for that unexpected magical growth. The Sprinkle of Science To create better and more thoughtful experiences, we transform your marketing using behavioural science and data to nudge your customers where you want them. We use proven frameworks such as the EAST model, which claims that behaviour change occurs when it is Easy, Attractive, Social, and Timely. What I do? I build stuff, that's why the team calls me "The Builder". Below you can find some of the stuff I do: ► Deploying multichannel marketing automation stacks across all phases of the marketing funnel. ► Setting up web & app analytics on multiple platforms to track user activity across the whole marketing funnel. ► Creating tailored analytics dashboards for the marketing and sales teams within the business. ► Analysing data on a daily/weekly and monthly basis. ► Providing data insights, learnings and action points to the wider team. ► Coordinating with developers and designers to continuously improve the analytics framework. ► Defining and building Conversion Rate Optimisation experiments with the aim of lowering the blending CPA and improving the CR on site (across the whole marketing funnel). ► Introducing growth marketing processes which the internal team can use. ► Providing growth marketing consultation across the following growth marketing areas (Analytics, Data Analysis, CRO, Traction Testing Marketing & Marketing Automation). Check Magic Beans out here: https://magicbeans.agency/

► Developed and implemented data-driven marketing strategies to drive user acquisition and retention. ► Deployed multichannel campaigns, including paid acquisition, SEO, email marketing, and social media. ► Set up advanced analytics frameworks to track user behavior and optimize marketing performance. ► Collaborated with product and engineering teams to improve the user experience and customer journey. ► Defined and ran Conversion Rate Optimization (CRO) experiments to improve on-site conversion rates. ► Provided regular data insights and actionable recommendations to senior stakeholders. ► Introduced scalable growth marketing processes that could be integrated into the internal team’s workflow.

Rebel Hack is a high-end niche growth and experimental marketing consultancy firm based in London. We help the best startups to scale up and become grownups. We’re a dedicated team of agile marketers whose mission it is to accelerate the learning of startups and small businesses in London, helping them to find new and meaningful sources of growth. The team at Rebel Hack come from a variety of backgrounds, corporate and startup, with a diverse range of skill-sets and experiences, from traditional marketing strategies to development focussed growth marketing. ► Responsible for the internal deployment of partners’ growth projects and the communication of those deployments to partners; ► Managing team projects across all stages of the Marketing funnel (AAARRR); ► Ensuring all Growth Projects are completed on time; ► Identify bottlenecks and resolve them in a timely manner to avoid delays; ► Hold weekly and monthly partner meetings to ensure partner requirements are validated and communicated to the team for implementation; ► In charge of weekly SCRUMs; ► Ensuring the Rebelhack Application is up to date with all experiments, learnings and results being recorded by all team members; ► In charge of all Social Paid activity (Facebook, LinkedIn, Twitter, Pinterest, Instagram, Snapchat); ► Responsible for building and deploying Marketing Automation projects for multiple partners (Autopilot, Intercom, Sengrid, Mailchimp…);

► In charge of all paid acquisition channels (Search, Bing, Yahoo Gemini, Perfect Audience, Social Paid, Display, Retargeting, YouTube and other minor platforms/channels); ► Managing budgets for all paid channels across multiple clients; ► Responsible for driving traffic and generating leads, users and sales (to ultimately increase ROI); ► In-depth knowledge of the acquisition funnel (AAARR) with main focus around acquisition and retention; ► Building landing pages for paid and non-paid campaigns (unbounce.com); ► Responsible for the creation and optimisation of Email Nurture Campaigns with the purpose of increasing returning visitors and User registrations (Platforms: Autopilot, Aweber and Mailchimp); ► Managing multiple experiments on a daily basis; ► Providing in-depth insights for all paid experiments through weekly reports (main metrics include: Sessions, CPL, CPU and CTR); ► Assisting team and management in making strategic decisions for the business

► In charge of all paid acquisition channels (Search, Bing, Yahoo Gemini, Perfect Audience, Social Paid, Display, Retargeting, YouTube and other minor platforms/channels); ► Managing budgets for all paid channels across multiple clients; ► Responsible for driving traffic and generating leads, users and sales (to ultimately increase ROI); ► In-depth knowledge of the acquisition funnel (AAARR) with main focus around acquisition and retention; ► Building landing pages for paid and non-paid campaigns (unbounce.com); ► Responsible for the creation and optimisation of Email Nurture Campaigns with the purpose of increasing returning visitors and User registrations (Platforms: Autopilot, Aweber and Mailchimp); ► Managing multiple experiments on a daily basis; ► Providing in-depth insights for all paid experiments through weekly reports (main metrics include: Sessions, CPL, CPU and CTR); ► Assisting team and management in making strategic decisions for the business

► Analysing and optimising Email campaigns for UK, US, NL, DK, FI, SE, NO; ► Managing & leading the team on a daily basis to ensure we're scaling revenue. ► Directing the team on the best offers to be deployed, data selection and infrastructure to ensure optimal delivery. ► Managing weekly report meetings on all EU ISPs (Tableau & Excel) ► Responsible for the execution of daily campaigns (CPC, CPA, CPM, CPS) ► Troubleshooting deliverability to various ISP’s, specialising in Hotmail, Gmail, Yahoo, Alice and Libero; ► Improving email creatives (HTML) for optimal response and delivery (A/B testing); ► Working closely with Account Managers and Infrastructure in order to maximize Lead Generation; ► Delivering multiple email campaigns to our international Database (over 350 million); ► Database segmentation – Executing daily data queries (metrics: Age, Geo, Interests etc.). ► Responsible for training new starters and being the daily team lead for a team of 10 based in international offices.

► Responsible for the Italian Email Market. ► Managing and monitoring online marketing campaigns in order to increase ROI. ► Developing and planning B2B/B2C online campaigns. ► Managing and retaining existing clients as well as acquiring new ones. ► Collaborating with publishers and advertisers in order to ensure top quality results at all times. ► Analysing campaigns results and delivery stats throughout daily reports. ► Liaising with the other internal departments such as Delivery team and Finance.

► Increasing company revenue through successful client follow-up. ► Liaising with other internal departments in order to assist in the resolution of customer queries and issues. ► Rewarded for consistent high level of performance (Extra Mile Award).

► Developing positioning and messaging for the product/service; ► Planning and developing tailored marketing strategies; ► Liaising with web developers and content writers in order to keep site updated at all times; ► Identify market trends, gaps and niches in order to increase customer base; ► Participating to Gelato trade fairs, assisting owner in promoting the business;

► Generating Marketing campaigns (leaflets and placards) designed to increase customer base. ► Responsible for updating website and Facebook profile. ► Sending promotions in order to maintain loyalty. ► Selling the service (face to face, over the phone, online), handling incoming and outgoing calls, maintaining files and general correspondence. ► In charge of bookkeeping, receiving payments and interacting with vendors and clients.

► Managing up to 100-150 auctions per month; ► Improve graphics and descriptions in order to increase conversion rate; ► Maintaining loyalty by sending tailored offers to customers that have already made a first purchase; ► Working to tight deadlines, making sure customers receive high quality service throughout the entire purchase process; ► Managing customers and products databases.

Marketing, Strategic Marketing, Trade Marketing, Commercial Marketing