gretchen wegrich
content marketing manager
About
I'm a writer, content strategist and creative producer with a passion for telling stories that inspire. I have 7 years of experience delivering impactful content and marketing creative for brands. I thrive at the intersection of storytelling and strategy. I move easily between content frameworks and the nitty gritty details of daily content production and copywriting. I'm a skilled content manager who can lead a team to deliver a project ahead of deadline while impacting bottom line metrics such as conversions, subscribers and revenue. I focus on the solution, not the problem. I'm energized by the process of creative, data-driven iteration to overcome marketing challenges. When I’m not crafting content, you’ll find me wandering the coast in search of waves, overgrown trails and the perfect sunset spot. View my portfolio at gretchenwegrich.com.
united states
san francisco
marketing and advertising
copywriting, social media marketing, journalism, editing, editorial, public relations, storytelling, email marketing, blogging, writing, marketing, publishing, freelance writing, press releases, event planning, wordpress, microsoft office, jira, squarespace, mailchimp, zendesk, paid search strategy, digital media, digital marketing, google analytics, search engine optimization, content strategy, content management, social media, copy editing, marketing strategy, management, content marketing, creative strategy, communication, leadership, advertising, project management
Experience
social media strategist and content writer
celesto technology
* Conducted keyword research, wrote and optimized website content for search * Developed a business-to-consumer social media strategy
content marketing manager
sunski
literary assistant
margaret mcbride literary agency
* Managed submissions to a literary agency with a focus on business, self help and adult fiction * Read and accepted/rejected submissions, maintained a computer database and agency email account
social media manager
surfline wavetrak, inc.
* Oversaw social media content creation and managed posting calendars across three brands * Established brand voice and documented post style guidelines in line with social media best practices * Developed profitable brand and influencer partnerships and joint marketing campaigns * Established workflow processes and improved efficiency across content creation, review, posting and reporting/analytics * Created social media strategy and initiated migration from centralized social media management to a hub-and-spoke model of trained departmental contributors in a rapidly expanding organization
freelance writer
ten: the enthusiast network
As a freelance surf writer, I published stories with Surfer, Foam Magazine, Salted Magazine and Defy Magazine. I also wrote a bi-weekly surf column for the Santa Cruz Sentinel from January 2011-August 2013.
content and promotions marketing manager
surfline wavetrak, inc.
* Managed digital marketing campaigns including social, email, paid media, content strategy, landing pages, testing and optimization * Created a brand voice, copy and style guide and conducted training sessions with all contributors * Coordinated international promotions and user acquisition strategies in US, UK, Europe, Indonesia and Australia with a cross-functional team of marketers, creatives, data analysts and user researchers * Managed B2B user acquisition program for weather news vertical, including creating an informational video, landing page, pitch deck and user onboarding materials
journalist and editorial assistant
santa cruz sentinel
* Wrote short and long-form features for a daily newspaper * Acted as a public relations liaison for community inquiries and media contacts * Supported news, arts and culture, and sports managing editors and the editor-in-chief
senior creative editor
surfline wavetrak, inc.
* Lead creative team in executing impactful digital marketing campaigns for a subscription-based media and tech company, while emphasizing measurement and ROI * Wrote copy, provided creative direction and project management for B2B and B2C landing pages, content microsites, email newsletters, PPC ads, marketing collateral, video ads and product/lifestyle photoshoots * Acted as product content strategist and UI/UX copywriter for multiple iOS and Google Play apps, a website and subscription funnel while working cross-functionally with developers, UI/UX designers, data scientists and product managers in an agile, startup environment * Created a content and social media calendar, managed freelancers and in-house content creation team * Presented content marketing best practices to executive team and advocated for a more integrated approach to content and marketing strategy within the Surfline suite of products
Education
aptos high school
uc san diego
writing
At UCSD, I was a member of the UCSD surf team and Student Sustainability Coalition, co-president of Surf Club, arts & entertainment writer for UCSD student run-newspaper, and a UCSD recreation surf instructor. Activities and Societies: Surf Team, Surf Club
gretchen wegrich's Contact Information
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