Gretchen Simmons, MBA

Product development and global sourcing for Hardware/DIY under Great Value, Mainstays and Hyper Tough brands.

Manage P&L for Kid’s Footwear

• Maintained FY20 market share in a declining industry (-6%) while accelerating growth in Supertank (+62%). • Increased E-commerce sales by 237% in FY’21 through partnering with E-commerce to showcase compelling offers and use cases to engage customers and increase conversion and attach. • Utilized NPD to determine market share and optimize assortment. • Utilized SEO data and clicks information to build improved navigation on landing pages while ensuring accuracy of content, product attributes, and compatibility of attach accessories and services. • Drove adoption of HP’s Instant Ink subscription program via gift with purchase promotions increasing monthly bounties by 25% YoY. • Partnered with Marketing to create vendor/BBY campaigns consisting of digital media/display banners, retargeting, landing pages, customer emails, and social posts to support vendor/Best Buy initiatives; used marketing analytics to improve marketing return on investment. • Reflowed printers in-line merchandising space by use case utilizing customer survey data. Partnered with Channel Design to recreate signage and present vendors with focal opportunities to fund the project. Collaborated with Merchandising Project Management, Visual Merchandising, and Space to execute the project. • Managed Canon, Epson, and HP vendor relationships and programs to achieve financial and strategic goals. • Forecasted sales/gross margin for Inkjet Printers and Ink to support company earnings guidance. • Led Merchant roundtables, attended monthly Product Data Management meetings and participated in Supplier Direct Fulfillment Growth & Improvement working group feedback sessions.

• Increased PC Gaming Laptops and Desktops revenue by $434M (445%) and market share by 460bps utilizing bidding process and assortment strategy to create compelling product offerings and pricing strategy. • Managed $172M Supplier Direct Fulfillment E-commerce business with 17 vendors across an 800+ SKU assortment with multiple price points, brands, and product features. Increased revenue by $47M or 37%. Acted as single point of contact for Computing Department and provided Merchant perspective at Governance Roundtables. • Negotiated funding with vendors and 3rd parties to drive promotional cadence, ad plans and campaigns. • Managed vendor relationships and negotiated contract terms to achieve financial and strategic goals. • Forecasted sales and margin in segments of the +$7B computing category to support company earnings guidance. • Collaborated with Forecasting, Demand Planning, and Space to ensure optimal customer experience.

• Designed print and digital insert advertisements with lifestyle assets and product features to create cohesive stories, highlight use cases, and communicate Best Buy value propositions. • Launched new Drone category resulting in +$28M of incremental revenue in FY16. • Partnered with Merchant, Forecasting, Inventory, Marketing, and Vendor teams to plan compelling promotions and marketing vehicles contributing to a multi-million GoPro launch in October 2014.

• Managed Demand Planning functions as part of a support team to the Business Groups and Retail Stores including inventory needs for Drive Time strategies and supporting store local events. This includes CES, major conventions, and Tax-Free events. • Built strong relationships and utilized end-to-end Demand Planning knowledge to collaborate with cross functional partners to drive business results, including working with: DP Business Groups, Drive Time Team, Forecasting, Demand Planning Operations, Space Management Logistics, Transportation and Retail Operations.

-Partnered with Merchants, Forecasters, Channel Operations and Vendors to plan promotions and increase sales and margin opportunity. -Developed product transition plans for product entering and exiting the assortment, resulting in reduced marked-down and third-party liquidation inventory. -Conducted weekly product status meetings with team, vendors, and Home Theater Consumer Solutions Group to align on sales, margin, and working capital opportunities. -Completed Six Sigma White Belt training

-Calculated and processed payroll, bonuses, 401(k) contributions, and employer match. •Compared medical benefits, administer open enrollment, and answer employee benefit questions. •Administered new 401(k) plan, recordkeeper, custodian, and investment options. •Led employee orientation, onboarding process, and training. •Administered billing of client investment accounts and allocated fee deposits per service. •Managed vendor relationships.