Greta Zamperoni

Dental Marketing and Management Experts. For Dentists and Dental Corporate. We implement innovative solutions and communication projects for dental practices. Marketing and dental management skills enable us to offer an integrated approach to support dentists at every stage of growth: increasing their patients, managing web and social network advertising campaigns and improving financial and resource management. For 10 years we have been working alongside Italian dental practices and dental companies to bring innovation and winning solutions. https://uk.ideandum.com/

Innovative & professional dental laboratory with 20 years of experience. • Building brand awareness and increasing bran value and profitability. • Planning and execution of all communications and media actions on all channels, including online and social media • Assisting with product development, pricing and new product launches as well as developing new business opportunities • Developing and implementing strategies that resonate with the target market • Measuring and reporting on campaign performance and assessing KPIs and ROI • Establishing budgets, performance specifications and sales estimates • Generate sales among client accounts, including upsetting and cross-selling

Unibook (international educational app) • Led all marketing and business development efforts for the business leading to the app becoming one of the most downloaded apps in the Apple Store and Google Play with 28,000 downloads made within the first year. Unibook is an app that helps students to exchange books and notes from classes and to search/offer lessons, accommodations and part-time job. • Conducted competitor and customer analysis to gain a better understanding of the market and identify new growth opportunities • Managed the technical side of the business, working closely with developers • Planned and executed communication and media campaigns on all channels including online and social media to build brand credibility • Established partnerships with student associations and universities. This also included radio interviews, strategy development, creating reports and managing advertising campaigns

Billionaire Life (luxury dining) | Sumosantwiga • Designed and developed an app for all Billionaire Life employees. The app allows us to train employees from all over the world and examine them with aptitude tests. It also allows you to connect with all hierarchical levels within the company from every location (Dubai, Monte Carlo, London, Italy) • Set operating goals and objectives for the business to drive efficiency • Created a training manual used by all employees, to educate them effectively about the company prior to joining

Easy-App (start-up providing customised apps) • Managed customer relationships and learnt how to create apps • Created a sales network of 12 ‘Expert stores’ which became one of the most important electronic store franchises • Used ‘WordPress’ to create websites and the ‘Goodbarber’ platform to create new apps • Encouraged feedback for improvement and resolve customer conflicts and complaints • Built loyalty between clients and this new service • Be subject to sales and KPI targets • Negotiate pricing with clients • Generate leads and cold calling prospective customers • Attending face-to-face meetings with clients

Ai 2 Calici srls (trendy drinking establishment and nightclub) • Overall leadership of the business consisting of 15 employees, stockists and accountants • Handled and maintained the relationship with 4/5 vendors to ensure timely availability of resources on a cost-efficient basis • Assisted with product development, pricing and new product launches as well as developing new business opportunities. • Coached, mentored and motivated all new and existing staff to enable the business to achieve its objectives • Analysed sales forecasts and relevant financial documents and reported on performance • Increased revenues (+6000 €/month) by creating the first selling point of spiral chips cone and building relationships with key stakeholders • Used ‘Excel’ to create a very detailed forecast and management so that it could be monitored even remotely • Conducted competitor and customer insights analysis • Ensured all staff members followed company policies and procedures. • Analysed current business practices and developed more effective and efficient processes and strategies to drive growth • Identify new markets, new partnerships, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets

Thesis: “Joint effects of attribution and coping strategies on entrepreneurial reentry after failure: a visual priming experiment using Amazon Mechanical Turk.”

Thesis: "The economic management and supplier management of a small to medium enterprises, obtained from my personal experience ( "Ai 2Calici").​"