Greta Aleksanyan

Designed and optimized sportsbook platforms, live monitors, and web cashier systems by analyzing user journeys and technical constraints. Led the development of high-fidelity wireframes and prototypes, ensuring seamless user experience and engagement. Collaborated with Product Managers, developers, and stakeholders to align design strategies with business goals. Conducted UX research, competitor analysis, and A/B testing to enhance product usability. Specialized in secure, intuitive web cashier interfaces, ensuring compliance with financial regulations and optimizing transaction flows. Redesigned sportsbook UI, increasing user engagement by 20% and improving retention.

Designed HR management tools by gathering and analyzing user requirements in collaboration with product teams. Created interactive prototypes, process flows, and user journeys to improve employee experience and HR efficiency. Managed small outsource projects, delivering tailored UX/UI solutions for diverse industries. Optimized usability and accessibility by iterating designs based on user feedback and testing. Enhanced HR platform usability, reducing onboarding time by 30%.

Developed POS terminals, eCommerce websites, and retail management systems, ensuring seamless customer experiences. Designed high-fidelity UI mockups and interactive prototypes, enhancing usability for merchants and customers. Applied data-driven design improvements by gathering insights from user behavior and feedback. Collaborated with engineers and product managers to streamline design-to-development workflows. Optimized eCommerce interfaces, leading to a 15% increase in conversions.