Gressa Cooke
CORE Sales Associate @ ALO
About
I’m a recent graduate from Arizona State University with my Bachelor's degree in Sports Business. My interests include sports, marketing strategy, branding, and fashion. I’m passionate about how brands connect with consumers through storytelling, community, and authentic experiences. Through my experience as a Marketing Intern at Chico’s FAS, I supported multi-channel campaigns across social media, email, and print for nationally recognized brands, while also contributing to trend forecasting, competitive analysis, and influencer outreach. This role strengthened my interest in brand strategy and the impact of thoughtful, data-informed marketing. Currently, I work as a Sales Associate at Alo Yoga, where I deliver a luxury retail experience through personalized styling and brand-driven client engagement. This role has sharpened my skills in customer experience, relationship building, and understanding consumer behavior within a premium lifestyle brand. In addition to my professional experience, I serve as Chief People Officer for Future Leaders in Sports at ASU, where I lead recruitment initiatives, alumni relations, and member engagement strategies. I enjoy building communities and creating meaningful connections within professional networks. I’m actively seeking opportunities in marketing, brand strategy, talent representation, and sports or fashion-related roles, where I can continue developing my skills and contribute to impactful, purpose-driven brands.
United States
Tempe
Marketing & Advertising
Accounting, Marketing, Off-shore Team Management, New Hire Training, Cross-functional Team Leadership, Fine Dining, Sports Business, Social Media, Organization Skills, Cross-functional Collaborations, High Quality Standards, Customer Satisfaction
Experience

CORE Sales Associate
Scottsdale, Arizona, United States
o Deliver a luxury retail experience by providing personalized styling, product knowledge, and outstanding customer service. o Collaborate with team members to drive and exceed sales goals o Support store operations by managing inventory, handling POS transactions, and organizing merchandise o Promote Alo Yoga’s brand values of mindfulness, wellness, and community through authentic client interactions.

Chief People Officer (CPO)
Arizona State University
o Responsible for member recruitment and engagement o Built and maintained relationships with alumni network o Social event coordination for promotion and growth o Led and oversaw both Social Event and Human Resources team

Hostess
o Greet and seat high-profile and high-net worth guests in a fast-paced environment o Manage reservations and walk-ins efficiently to optimize guest experience and table turnover o Coordinate with servers and management to maintain seamless dining experience o Train incoming hostess staff members o Maintain professionalism in a high-pressure, luxury hospitality setting

Marketing Intern
Fort Myers, Florida, United States
o Assisted in developing and executing content for social media, print, and email campaigns for Chico’s, White House Black Market, and Soma Intimates o Conducted trend forecasting and competitive analysis to inform marketing strategies o Collaborated with cross-functional teams to support the execution of integrated brand initiatives o Contributed to Public Relations through influencer identification, research, and celebrity outreach

Lead
o Managed and motivated a high-performing team to ensure smooth kitchen operations and exceptional food quality o Oversaw daily operations, contributing to $10,000 in sales per day o Trained new team members to maintain efficiency, consistency and adherence to food safety standards o Collaborated with Management to optimize workflow and enhance customer satisfaction

Social Media Manager
Christine Mulhearne
o Collaborated with Christine Mulhearne to develop and refine content that aligned with her brand and message o Advised on optimal social media channels and strategies to maximize audience engagement and growth o Manage content calendar and posting across multiple platforms o Assisted in crafting compelling messaging to resonate with a diverse audience and expand influence

Hostess
The Craftsman Cocktails & Kitchen
o Greeted and sat incoming customers efficiently to ensure a complete dining experience o Bused and ran food out to tables o Trained new hostesses to create a collaborative environment
Gressa Cooke's Contact Information
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