Balázs Gregus

Leading commercial decision-making, product management, and BI initiatives for wigo mobility, managing a small cross-functional team. I drive in-house commercial actions and product development, manaing third-party development initiatives and blending strategic vision with operational execution, applying an architect mindset to shape processes, structures, and strategies. Key achievements: -Designed and launched a new carsharing pricing and subscription model, boosting usage and market share -Led the end-to-end introduction of wigo max, a station-based van carsharing service, from concept to market in under three months -Implemented Hungary’s first carsharing route planner & price calculator, increasing transparency and customer engagement

Owned the commercial area within the marketing team, focusing on data-driven decision-making, market research, targeting optimization, and automation. Supported the launch of the wigo brand, including product solution customization, app and web product management and data migration. Led initiatives for proposition design, pricing, discounts, and service elements. Key achievements: -Crucial role in launching the wigo brand and service, supporting brand strategy, product migration, and system implementation -Developed initial data-loading logic, data model, and Power BI reporting structure for organizational insights. -Implemented efficiency-boosting process automations. -Created custom targeting logic for communication and paid media campaigns

Responsible for paid media campaigns, partnership management, and PowerBI based marketing and business analytics. Focused on data-driven evaluation of activities and supported planning and decision-making in close cooperation with the Head of Marketing. Key achievements: -Contributed to boom-like growth, significantly expanding both revenue and active userbase -Supported development SHARE NOW’s first out-of-home awareness campaign, reaching 3.5M people. -Introduced ClickUp system for marketing task and project management -Managed marketing partnerships, such as Telekom and Sziget Festival

Supported handset pricing and competitor analysis using web scraping. Contributed to an agile squad focused on increasing in-store handset sales. Gained hands-on experience in the Vodafone–UPC Hungary merger and business integration processes. Key achievements: -Built Excel-based pricing models for handsets -Conducted competitor research and web-based data analysis -Supported agile initiatives to boost in-store sales