Gregory Goh

Head of Sales, Hospitality and Enterprise Sales @ StarHub

About

Sales leader with over 20 years of experience driving growth, building high-performing teams, and forging strong partnerships across the IT industry. I’m passionate about translating big-picture vision into actionable strategies that open new markets and accelerate both top- and bottom-line performance. Recognized for my ability to inspire and guide teams, I focus on cultivating trusted relationships, delivering customer value, and sustaining long-term success. With proven strengths in business development, strategic planning, and execution, I bring a results-driven yet people-centric approach to every engagement. Skilled in leadership, negotiation, and closing complex deals, I take pride in representing my organization with professionalism and integrity — and in helping clients achieve meaningful outcomes through innovation and collaboration.

Country

City

Singapore

Industry

Information Technology & Services

Skill

Key Account Management, Data Center, Managed Services, Telecommunications, Enterprise Solution Selling, Sales Operations, Mobile Devices, MPLS, WAN, Service Delivery, Outsourcing, Cloud Computing, Unified Communications, CRM, Management, Solution Selling, Wireless, Direct Sales, Business Development, Sales Leadership

Experience

Head of Sales, Hospitality and Enterprise Sales

StarHub

2025-4 - Present · 1 yr 6 mos

Head of Sales, Mid Market

StarHub

2021-7 - Present · 5 yrs 3 mos

Sales Director

StarHub

2018-5 - Present · 8 yrs 5 mos

Singapore

Sales Director

Terrabit Networks Pte. Ltd.

2017-10 - 2018-5 · 8 mos

Singapore

• Responsible for the account planning, strategy, direction and control of all sales in Enterprise segment across allocated territory; including developing sales strategies; control of the business partners; achievement of agreed sales volumes; and the development of future territory sales plans • Create and Sustain a high performance sales culture that consistently exceeds the expectations of all stakeholders (employees, customers, shareholders, management) and implement solid performance measures and reviews to drive focused sales execution • Establish contacts and build positive relationships/networks with senior level decision makers in Enterprise segment and within large multi-national companies

Team Head

Singtel

2014-4 - 2017-10 · 3 yrs 7 mos

Singapore

• Led a direct sales team to execute and drive blue ocean strategy • Responsible for segment size of more than 10,000 corporate accounts mainly on High Growth and High Potential. • Responsible for annual revenue of more than $100mil. • Skilled in uncovering white spaces to collaborate with Product and Marketing in driving acquisition of new sales

Team Lead

Singtel

2012-4 - 2014-3 · 2 yrs

Singapore

• Lead, guide and manage Sales Team (Account Managers) to achieve sales target • Develop and establish sales strategies to generate revenue • Meeting with customers and clients to establish long term relationships and prevent churn • Assist in negotiating and closing important deals • Analyzing overall revenue budget performance and identifying areas for improvement

Sales Manager

Singtel

2007-6 - 2012-3 · 4 yrs 10 mos

Singapore

• Establishing rapport with clients and applying a consultative approach to gain “trusted advisor” status • Gaining appreciation of client’s ICT environment, operations and work processes to identify needs and generate opportunities • Working with internal technical experts, or external partners and vendors, to provide best‐fit solutions to meet client’s requirements • Presenting requirements, solutions and costs to client’s management or decision makers and assisting in getting “buy-in” from stakeholders • Managing complex cross‐functional service provisioning and working with stakeholders, including client’s representatives, internal department, to ensure smooth delivery • Resolving post‐sales issues and ensuring timely payment • Maintaining accurate client database and provide accurate sales forecasts