Grégoire Kodjabeykian

Launch of a mobile bank PAID MEDIA : Deliver multi-channel marketing campaigns in conjunction with the global marketing and communication Develop and define digital marketing strategy both paid and owned media Enhance business performance by cross-analysis between digital analytics & CRM through pivot Ids Brief and manage media agency in the implementation of the 360 marketing plan (on/offline) Tools : Search Ads 360, Google Ads, Bing Ads, DV360, DCM, Facebook BM, Amazon WS WEB ANALYTICS : Define the data collection strategy on each acquisition channel (Web / App / Stores) Specs of tagging plans for customer journeys web & app Testing & debugging on browser's console & Charles Proxy Tag manager system (TMS) configuration, triggers, variables and data layer definition Complete implementation of Adobe Experience Cloud Attribution/Contribution modeling Tools: Adobe Analytics, Adobe DTM, JavaScript, Confluence, JIRA CUSTOMER EXPERIENCE & OPTIMIZE CONVERSION (CRO) : Optimize customer journeys and interact with dedicated teams (UX/PO/IT/Scrum/Developers) Analyze cross-channel touchpoints for prospects and customers Set-up and analyze A/B & multivariate tests to improve conversion rates Tools: Adobe Target BUSINESS & PERFORMANCE : Business reviews with investors and stakeholders on results Measuring digital practices and effectiveness across all digital channels Build high level reports that communicate digital marketing performance against KPIs Ad-hoc analysis, insights and propose recommendations to improve results Tools: Data Studio, PowerBI, Big Query CRM & DATA : Cross-analysis CRM/Web Analytics DMP set-up & configuration, taxonomy management and audience definition Legal : ensuring compliance of the cookie policy (GDPR compliant) Increase engagement in email, through segmentation and re-targeting techniques Tools: DMP BlueKai (Oracle), Salesforce MANAGEMENT : Recruit and onboard members of the digital marketing team

Dakotabox.fr & Cap-Adrenaline.com E-COMMERCE : Enhance the digital strategy, manage the business unit and optimize online performance Report business performance to management, investors & stakeholders Budget estimations, human and technical means to deploy the strategy Inventory, stock management & logistics PAID MEDIA : SEA : Launch, manage and optimize campaigns, RLSA, exclusion lists, negative keywords, Google Shopping Bid automation and quality score optimization Display Targeting and retargeting campaigns, programmatic & social media ads Optimize and develop market places, affiliation & multiply partnerships to increase sales Tools: Google Ads, Bing Ads, Facebook Business Manager, Criteo, SEMRush, KeywordTool.io SEO : Improve organic traffic & optimize on-page / off-page (audit & reco) Create digital contents, videos, tutorials and specific SEO landing pages Optimize technical aspects page speed, automation, wording, tree view, internal linking and user retention Monitoring of crawl, redirections, meta, robots.txt Tools : SEOMoz, OnCrawl, Screaming Frog, Search Console WEB ANALYTICS : Define marking plans via data layer & data collection strategy Test & debug through browser's console Create dashboard & activity monitoring for different level in the company Cross-analysis between digital analytics, CRM & accountancy through pivot order Ids Tools: Google Analytics, Google Tag Manager, CrazyEgg (HeatMap), Mouseflow (journey recording) CRM & EMAILING : Define the loyalty & customer relationship strategy by developing customer knowledge Increase repeat buying in emails, through segmentation and re-targeting techniques Develop and manage an email test plan to improve sales SOCIAL MEDIA : Design editorial plan and community animation Build advocacy through social channels, communicating relevant messages and reach engagement MANAGEMENT: Recruit & supervise the Digital, CRM & Marketing team (4 teammates)

Entrepreneurial Experience: Launch of an eCommerce Textile & Clothing E-BUSINESS STRATEGY : Enhance the ecommerce strategy, means of payment & shipping strategy Formalize needs & functional specifications for the company Definition of the framework (Drupal/UberCart) and recruitment of the dev team (overseas) Monitor and test the implementation before final launch TRAFFIC ACQUISITION : SEO Define the semantic and SEO strategy: manage on-page, optimized content and improve page load times A/B testing strategy in order to improve organic and SERP ranking Development of off-page and netlinking strategy SEA Set-up and launch of campaigns on Google Adwords (Google Ads) Campaign monitoring and optimizations thanks to quality score improvement Langing pages optimizations through A/B tests CUSTOMER EXPERIENCE : Ensuring and guaranteeing the customer experience at every touchpoints Customer care management and shipping management