.Gregg Benedikt
Executive Creative Director @ Dewey Cheatem & Howe
About
I'm an award-winning Creative Director, Marketer, and Problem-Solver. Someone recently asked me an age-old question, “If you could do anything in this world, what would it be?” To their astonishment, I said, “I’d be a creative in advertising.” I love what I do. It’s that simple. It's been a roller-coaster of a career and I wouldn't change a thing. (Well, maybe one. A time we all wore overalls to a new business pitch, but that's a long story.) Over the years, I've worked at many of the major agencies in New York – and even a few minor ones. That experience has helped me develop a simple creative philosophy: Every client is different. Every brand is different. Every problem you are trying to solve is different. In addition, my passion and knowledge about advertising have been brought to the classroom. Many years ago, I started teaching a conceptual / big idea / portfolio-building course at the School of Visual Arts.
United States
Yonkers
Marketing & Advertising
Headline Writing, Strategic Creative Development, Alchemist, Creative Strategy, Interactive Advertising, Creative Direction, Advertising, Interactive Marketing, Concept Development, Art Direction, Integrated Marketing, Brand Development, Digital Strategy, Interaction Design, Branding & Identity, Brand Architecture, Outdoor Advertising, Bubble Wrap, Copywriting, Corporate Identity
Experience
Executive Creative Director
Dewey Cheatem & Howe
New York City Metropolitan Area
Creative. Problem solving. Creative problem solving. Period.
Creative Director/Creative Strategist
Favorite Shirt
Greater New York City Area
One part traditional ad agency. One part non-traditional ad agency. And one part think tank. Creative projects in finance, healthcare, gourmet foods, and travel/tourism.
Creative Strategist/Content Director
Critical Mention - an Onclusive Product
NYC
Consultant for the #1 site for media monitoring. A healthy mix of B2B advertising and corporate communications. Digital ideas. Traditional ideas. Big ideas.
Creative (freelance)
o2kl
NYC
A boutique, full-service agency. Working on Time Warner Business, MetLife, TIAA, and more.
Associate Creative Director (freelance)
Saatchi & Saatchi Health
Greater New York City Area
HUMIRA – print, video, direct, digital, promotions and more (DTC, DTP, HCP).
Associate Creative Director (freelance)
Young & Rubicam
Greater New York City Area
Hired while Y&R was still at 285 Madison. And yes, the secret apartment is real (I have pictures). Was part of Team Dell – print, video, web, direct and more. Was also part of several new business pitches.
Creative Director/Creative Consultant
Fahrenheit 451
NYC
My "pirate years" – one adventure after another. 50% of the time, I was the busiest freelancer in NYC. (I lost count after 35 agencies). 50% of the time, I was the president of my own agency.
Associate Creative Director
Digitas
NYC
Managed 6-8 teams across multiple lines of business including AOL (remember AOL?) and The New York Times.
Senior Creative/Associate Creative Director
Source Communications
New Jersey
Some people say you can't do great work across the Hudson. They're wrong. Creative duties on: Nikon, Amtrak, HP.
Vice President/Associate Creative Director
MARC USA
NYC
Managed relationship marketing duties across multiple offices. Clients included Rite Aid, Bear Sterns, Verio, and Everlast Boxing.
Education
School of Visual Arts
University of Delaware
.Gregg Benedikt's Contact Information
Phone
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