Greg Garber

Lead OEM and agency partnerships alongside enterprise sales strategy, driving revenue growth and go-to-market execution for LotLinx, an AI-powered VIN performance platform improving inventory optimization, marketing efficiency, and dealer profitability. • Led national OEM partnership strategy, scaling a major import program from regional pilot to full national rollout and driving a 236% increase in annualized revenue through AI- and data-driven optimization. • Partner with executive leadership and product teams to shape go-to-market strategy and commercialization of new enterprise solutions. • Built and scaled onboarding, enablement, and measurement frameworks across enterprise OEM and agency partners, accelerating adoption, performance, and program scalability. • Expanded OEM, agency, and dealer group partnerships, generating multi-million-dollar incremental revenue and advancing national adoption of AI-driven solutions. • Aligned cross-functional leadership across sales, product, marketing, legal, and operations to streamline execution, maximize program impact, and institutionalize scalable best practices across the organization.

Strengthen organizational growth by leading sponsorship strategy, partner engagement, and revenue programs. • Revitalized the sponsorship program following pandemic-related revenue declines. • Reactivated legacy sponsors and secured net-new partners across media and agency networks. • Drove a 120% year-over-year increase in sponsorship revenue, restoring financial momentum and enabling expanded programming.

Owned go-to-market strategy and enterprise partnerships across the Mountain Region, driving platform adoption, strategic account expansion, and revenue growth through agency and brand leadership. • Designed and executed regional GTM strategy, doubling revenue and expanding the strategic account base by 600%. • Influenced media investment and planning strategy, strengthening Teads’ role within agency and brand buying frameworks. • Partnered with product, creative, and operations leadership to deliver differentiated execution and consistent market positioning. • Introduced new video formats that increased platform adoption and improved competitive performance in enterprise RFPs.

Built Twitter’s automotive Tier 2 business from inception, establishing a new revenue channel through go-to-market strategy, strategic partnerships, and scalable enablement across OEM and dealer association networks. • Established and scaled the Tier 2 automotive revenue channel from launch to $5M+ within two years, driving adoption through OEM and agency partnerships. • Onboarded and enabled 50+ regional dealer associations, significantly expanding platform reach and adoption across key automotive markets. • Developed executive positioning, campaign frameworks, and sales playbooks to integrate Twitter into multi-channel media strategies. • Partnered with Tier 1, product, and sponsorship leadership to ensure cross-tier alignment and consistent execution.

Led automotive revenue strategy across the Western region, driving growth through strategic partnerships, market-focused account planning, and scalable commercial execution. • Redesigned regional account strategy to prioritize high-value, dealer-dense markets, increasing Tier 3 revenue by 200%. • Established standardized planning and performance frameworks across dealer associations and agency partners, improving execution, efficiency, and campaign consistency. • Implemented a scalable regional growth model that positioned the West as a top-performing automotive market and led to expanded Tier 2 leadership responsibilities.

Led automotive revenue strategy across eight stations, overseeing OEM, dealer association, and Tier 3 partnerships while managing and developing a 30-person sales organization. • Drove regional revenue growth across key automotive categories through strategic account planning, targeted market prioritization, and new business development. • Developed integrated sponsorship programs spanning radio, digital, and live-event platforms, strengthening partner impact and commercial performance. • Built a high-performing sales team through structured coaching, disciplined planning, and consistent pipeline management, improving execution and account performance.

Surpassed an eight-figure annual revenue target while managing and developing a high-performing sales team across major sports and broadcast properties. • Built and executed regional growth strategies that expanded key account portfolios and increased advertiser investment. • Developed integrated sponsorship programs combining talent endorsements, in-stadium activations, and hospitality experiences, strengthening partner engagement and commercial impact.

Led sales strategy and team performance for a key station in the Los Angeles market. • Managed and developed an 8-person sales team, surpassing a multi-million-dollar annual revenue target. • Reversed prior underperformance through targeted account planning, talent coaching, and improved sales process discipline. • Recognized for market turnaround success and advanced to a broader automotive leadership role at iHeartMedia.

Advanced through CBS’s sales development track into sales leadership, contributing to revenue growth and account expansion. • Promoted from Account Executive to Sales Manager based on performance and partner development success. • Led underperforming account portfolios to consistent revenue growth through focused planning and relationship strategy. • Contributed to early cross-platform sales initiatives that integrated broadcast and digital solutions.