greg de jesus

Prepared a year-long Marketing Plan for International House of Pancakes (IHOP) which aims to increase its sales and customer retention for the year 2015

* PRODUCT SPECIALIST, PLDT Inc. (2016-2017) FIXED WIRED BROADBAND HOME DSL AND HOME FIBR * Responsible for the planning, organizing, digital amplification, flawless execution and controlling selected below-the-line activities in the commercial plan of the Fixed Wired brands: PLDT Home DSL and PLDT Home Fibr * Led all acquisition programs nationwide (DSL Famplan 699, DSL Install Patrol, and Broadband Patrol) * Closed strategic partnerships with key accounts, Araneta Center Inc. and SM Cyberzone * Spearheaded internal launches of PLDT Inc. and CSR campaigns namely: Unveiling of new PLDT logo, Smart Home Launch, Ms. Universe 2016, and GabayGuro * Liaised closely with all cross-functional teams in monthly sales and marketing activations: Brand Team, Digital, Media, Trade Marketing, Sales, Zone Operations, and Third Party agencies * Prepared all pre-event and post-event briefs for all below-the-line events such as concerts, acquisition programs, lifestyle events, mall shows etc.

Activities and Societies: Junior Entrepreneurs' Marketing Association (JEMA) Junior Philippine Institute of Accountants (JPIA) University Student Government, Office of the Vice-President for Internal Affairs (USG-OVPIA) University Student Government, Office of the Vice-President for External Affairs (USG-OVPEA) Outdoor Club