Greg Keath

• Professional full-service marketing guidance develops/implements relevant marketing plans that empowers business owners to focus their best efforts on the critical few challenges that serves their markets voice. Deliver positioning recommendations that generate exceptional ROI by innovating platform solutions designed to enhance brand effectiveness as well as tracking advertising metrics for insight into KPIs with quantitative accountability and reporting directional awareness. • Forecasting strategic direction with marketing research and competitive intelligence. • Championed this digital media agency responsible for design and execution of customized digital marketing strategies for business leaders seeking to develop new clients. • Achieved record revenue growth by masterminding the online production of more than 100,000 performance based leads annually for sales partners in the insurance industry. • Growing clients market share by identifying core drivers of effective activities, discovering opportunities for innovation, as well as build digital marketing programs based on clear insights that maximize overall requirements for maintaining public relations communication success. • Successfully spearheaded the implementation of a complete B2B digital marketing strategy that drives consumer engagement, shortens the selling cycle, grows cross category sales for existing consumers, and generates demand for new medical device product launches. • Responsible for effectively driving global brands using digital media channels while working collaboratively with internal stakeholders to develop organizational vision, establish marketing budget, and executing integrated marketing communications initiatives that bolster revenue. • Conceptualized and elevated multi-million dollar online presence including digital marketing campaigns via paid search (PPC) and organic traffic won by search engine optimization methods.