Graziella Jackson

I partner with nonprofit, arts, and education organizations to include their communities and stakeholders—staff, board, members, beneficiaries, supporters, and others—in defining and navigating change. I also support independent consultants, small creative agencies, and agency startups serving the nonprofit sector with strategic and operational advising. Areas of Focus: • Program planning and design • Landscape and current state analysis • Interview, focus group, survey, and observational discovery • Creative workshop / meeting design and facilitation • Goals, requirements, and proposal/RFP development • Strategic insights and recommendations • Impact story development, production, and coaching • Process and governance design • Organizational change and development support

In this role, I led the internal performance and external relations of a digital services agency and Certified B Corp applying innovation, storytelling, and change management to strengthen mission-driven organizations. I guided and supported diverse teams working to improve people’s access to trustworthy information, critical services, cultural enrichment, and lifelong learning. Our clients included: AFL-CIO, ASPCA, Brennan Center for Justice, Climate Reality Project, Easterseals, Facing History & Ourselves, Greenpeace, Harvard University, Museum of Fine Arts Boston, National Education Association, National Council on Aging, Newseum, NRDC, Operation Smile, United Way, and U.N. World Food Programme.

In this role, I led the creation of the first generation Volkswagen eGolf U.S. digital owner portal, collaborating with designers, analysts, and engineers from Volkswagen Global and Volkswagen of America to solve complex data and design challenges. I also led the enterprise redesign of the Carnegie Institution for Science web presence, and projects to improve the performance of NASDAQ, Rosetta Stone, and The George Washington University digital channels. I worked as a subcontractor through the digital agencies NCLUD and Organic.

In this role, I led the digital owner's experience (Otto) program of agency Organic with Volkswagen of America. I guided clients and project teams to reimagine and unify the customer experience across enterprise desktop, mobile web and app, and in-car digital platforms. I partnered with VW marketing, consumer financing, after-market sales, quality and recalls, owner’s manuals and in-car connected services stakeholders and third-party vendors to break down silos and launch innovate solutions to customer challenges. I guided the overall program performance, partnering with leaders and teams across Organic, VW, and other partner agencies to accomplish goals and deliver high quality work.

In this role, I led the organization's use of digital investments and resources to engage the public in U.S. wildland protection campaigns. I partnered with policy, research, communication, fundraising, and organizing teams in Washington, D.C. and 11 regional offices to modernize and streamline digital operations. I guided digital strategy for corporate sponsor (Subaru, Frontier Airlines) and celebrity endorser campaigns. I led the enterprise website redesign program and transition of the member magazine from print to digital. As part of this work, I supervised five digital specialists and mentored 10 national and regional communication and fundraising strategists.

In this role, I guided the product strategy and outreach for AARP's LifeTuner.org, a financial literacy platform for members and their families.

In this role, I led the digital product and content strategy for the launch of AARP's LifeTuner.org, a financial literacy platform for AARP members and their families. With AARP and Genworth, I also led the learning and experience design of the "We Need To Talk" virtual training focused on driver safety and aging. For the Eugene and Agnes E. Meyer Foundation, I scripted and produced an anniversary documentary celebrating the retirement of the foundation's president. I also worked with Asian Americans and Pacific Islanders in Philanthropy to develop the organization's first printed guide to AAPIP giving. I worked independently and as a subcontractor through the digital agency NavigationArts.

In this role, I taught grant-based community ESL classes and credit-based English language and grammar classes for advanced learners and TOEFL candidates.

In this role I led brand, content, and experience strategy for the enterprise redesign of The George Washington University web presence, using strong change leadership to guide the strategy through a complex organizational landscape. I also led and supported brand and content analysis and planning for American Psychological Association, Laureate International Universities, National Education Association, Smithsonian Digital Commons, U.S. State Department (travel.state.gov), and Walden University.

Concentration: Media, Art and Representation

Concentration: Journalism