Grant Fraser

Digitonic are a specialist investor marketing agency supporting our clients at all stages of their investor relations journey to reach, engage and retain investors. 

We provide expert Equity Crowdfunding and Public Company IR services that help companies raise capital, grow their brands and build their investor base. 

 We have a commitment to innovation, building our own platforms, products, and tools to deliver smart, effective investor marketing powered by cutting-edge technology. Founded in 2011 and headquartered in Glasgow, with a base in London. Operating across the US and Canada.

Dog have appointed Grant Fraser, former Marketing Manager at Setanta Sports to head up the planning team within the company. Grant comes with a host of agency and client experience. Grant will be working as a Digital Planner/Analyst. Initially he will work with key clients such as working on Scottish Enterprise, SPL, SWIP & Royal Blind. With each client he will be deciphering their campaign needs from a market side. He will help Dog and the client identify target audiences, understanding their motivations, & develop the right type of campaigns to meet their objectives. After any campaign or launch, the team will help analyse the success not only from working with the digital marketing team but also the client and market response. Historically Dog have done a lot of this in the pitch process or as we've gone through any of our projects, but this is now beginning to be seen as a essential and valuable service.

Key Achievement - Helped ensured sales-focused marketing strategy was successfully implemented in order to increase subscriber base from 150,000 to over 1.2m in 3 years. Integrated Marketing Strategy - Creation, development and effective implementation of integrated Marketing Strategy focusing on aggressive customer growth and brand awareness. Promotional Plans – Helped create and delivered aggressive promotional plans (above & below the line) to achieve maximum publicity and achieve gross subscriber growth targets in line with business plan objectives. Key media utilised - TV, radio, national press, DM, TM and online. Segmented Acquisition Plan - Helped create and implement segmented acquisition plan in order to realise future growth opportunities. National Press and Radio Promotions - Responsible for end to end management of bespoke press and radio promotions. (The Scottish Sun, Real Radio and The Mirror Group etc.) Online Marketing – During first year with Setanta Sports, responsible for all online marketing including updating website to increase online conversion, all Paid Search campaigns, production of banners, skyscrapers and MPUs to drive web traffic. Also instigated successful online affiliate campaigns. PR – Works closely with internal PR Manager and PR companies to ensure that campaigns within Scotland have high impact. Has developed a good understanding of how to use PR as a tool to drive sales. Reporting - Using Microsoft Excel and PowerPoint to produce easy to read reports on the performance of each marketing campaign allowing the Marketing Director / Boards to understand what drives sales.

Direct Marketing Campaigns - Responsible for all bespoke and highly targeted UK Direct Mail campaigns. This includes design and fulfillment of white mail communications, emails, SMS text messages plus creation of sales scripts for Telesales agents. Customer Communications - Design and fulfillment of all offline customer communications including Welcome Packs, Pending Cancellation letters, winback letters etc. Marketing Retention Plan - Helped Develop and oversee implementation of a Marketing Retention Plan aimed at minimising customer churn in order to achieve yearly net sales targets. Special Projects - Marketing representative on special ad hoc business projects such as price increase campaigns, anti-churn projects, outbound winback projects, call centre re-branding and member get member initiatives. Training and Mentoring – Responsible for training and mentoring call centre agents and call centre managers to improve outbound and inbound sales. This involved sales and offers training as well as product and data training sessions across numerous Setanta Sports call centres. Also helped mentor, train and develop poor performing agents to achieve improved conversion rates so that they remained on campaign

Initially employed as a Direct Marketing Planner before being promoted to Marketing Executive in June 2004. He received exceptional sales and marketing on-the-job training as part of CR SMITH’s first ever graduate recruitment scheme. Main Duties: -Design and implementation of a new company website -Liaising with agencies to develop online brand presence and engaging web development agencies to redesign existing website. -Managing all online content and regularly updating the website to improve online sales conversion -Developing ideas for improving lead generation -Supporting the development of monthly flyers and arranging distributions to target audience -Analysing the current marketplace to identify measures to improve customer service. -Analysing statistics and trends to target marketing campaigns more effectively -Organising events and delivering speeches to maintain staff focus and reduce attrition -Call centre recruitment -Training staff in products, sales and voice projection techniques -Acquiring leads and sales

Dissertation: The Dynamic of Globalisation: Myth or Reality? Vice or Virtue in the New Millennium? An in-depth study of the impact globalisation has, and the way in which it transforms business and the world. Additional Information: As part of his degree he studied Marketing, Economics, Management and Information Technology.