Graeme Lay

3Peak Studio is one of South Africa's leading virtual production facilities, offering a world-class LED volume, sound stage and broadcast environment for television commercials, film productions, corporate events, live streaming and brand experiences. As part of the commercial leadership team, I am responsible for growing the business through strategic marketing, business development, client relationship management and commercial partnerships. My role combines sales, marketing, production and account management, working closely with production companies, advertising agencies, brands and corporate clients to develop creative production solutions using cutting-edge virtual production technology. Key responsibilities include: • Developing and implementing business development strategies to drive new revenue opportunities. • Building relationships with advertising agencies, production companies and corporate clients. • Managing key client accounts from initial enquiry through project delivery. • Leading marketing initiatives across digital platforms and social media. • Producing proposals, presentations and commercial pitches. • Identifying new market opportunities within film production, advertising, corporate communications and live events. • Producing virtual production projects using LED volume technology. • Managing client expectations while ensuring exceptional customer service throughout every project. • Representing the business at networking events and industry engagements. Key Expertise: Business Development | Commercial Strategy | Sales Leadership | Account Management | Marketing Strategy | Producer | Virtual Production | Client Relationship Management | Lead Generation

Focus on growing international business throughout Africa by developing relationships with overseas production companies, agencies and brands requiring filming support across the continent. Achievements include: Secured new international production opportunities. Developed strategic relationships with global production partners. Managed client relationships from enquiry through production. Promoted Africa as a premium filming destination. Produced marketing initiatives to generate international business.

Responsible for business development throughout Africa, working with advertising agencies and corporate clients to secure television commercials, documentaries and branded content productions. Achievements: Generated new business across multiple African markets. Built long-term agency relationships. Negotiated commercial agreements. Managed production opportunities from pitch to delivery. Represented the business throughout Africa.

Responsible for developing national marketing strategies, managing promotional campaigns and driving student recruitment for healthcare training programmes. Highlights included: Creating national marketing campaigns. Managing advertising budgets. Building community partnerships. Developing radio campaigns. Leading promotional teams. Presenting to large public audiences. Managing relationships with healthcare institutions.

• Marketing of brand new vehicle tracking product using GSM network • Obtaining new contracts and establishing relationships with Insurance companies, Insurance brokers and new car manufacturers • Live presentations using my laptop to demo the product to all levels of management • Training insurance company staff on our products & admin process • Calling on dealerships where C Track is approved • Calling on insurance companies & insurance brokers • Calling on corporate companies with fleets • Ensuring key accounts for the product receive efficient service • Set up fitment centre infrastructure • Cold calling to all size of business to establish appointments for presentations • Innovative ways of marketing the new product e.g. negotiating under the authorization of the M.D, to market products through the largest national outbound call centre to sell our product on a heavily commissionable basis.

• Only person representing Siemens Mobile in the W.C • Training retail staff in all network stores on Siemens technology • Presenting new products to network H.O’s • Organizing, recruiting staff for in store promotions • Merchandising for all cell phone stores in W.C • P.O.S in all retail stores • Monthly reports • Direct feedback through interviewing Siemens clients and retail staff using standardized questionnaire • call centre to sell our product on a heavily commissionable basis.

• Staff of 50 people directly underneath me. • Budgeting for retail store, marketing in Europe & business day to day projections • I enjoyed the responsibility of being ultimately responsible for so many aspects of the business • Running a business in the Arab world was an education in itself • Filling the dive resort with European clients • Marketing dive center to European travel market, UK and France • Co-ordinating guest flight requirements, transfers and holiday • Managing retail store – buying / pricing / stock control • Utilizing computerized accounts system • Implementation of budgets and co-ordination of accounts with Hotel Staff Training • Maintaining contracts whilst sourcing new markets, i.e. Russia & Scandinavian countries

• Promoting the company on a national basis • Sourcing new markets • Co-ordinating with sales team regarding FMCG • In depth interviews with potential clients • In depth interviews with current clients • Product testing of new food products, on the premises kitchen with members of the public • Organizing promotional brochures & catalogues for sales team • Working with Marketing Manager on increasing market share • Taking more personal care of large clients

• Viability studies for overseas clients • Conducting interviews to pick up market tends with senior management • Co-ordinating and running in store promotions nationwide • Implementing and analyzing questionnaires • Organization of focus groups • In depth Qualitative interviews in a range of industries • Report writing

A 10 week online course that gives practical understanding of social media platforms best practices for advertising & marketing.

I qualified as a digital marketing through a very interesting course in which I learnt much more than I ever expected to learn. The course covered social media, affiliate marketing, video marketing, website design, mobile marketing, online advertising, CRM, market research, user experience design, search advertising, writing for digital, content marketing strategy, digital marketing strategy, data analytics and conversion optimisation.