Graciella N.

- Create marketing activity (ATL, BTL, Social Media, Training) to increase brand awareness - Work closely with in-house and external agencies to optimize brand marketing activity across social media platforms to increase brand awareness and achieve sales target - Conduct market research and competitor reviews to know the brand positioning - Monitor and develop marketing reports to measure marketing initiatives' effectiveness - Set up an interesting campaign scheme to increase sell-in and sell-out - Forecast, monitoring stock allocation and distribution as well as POP and other visuals - Achieve sales target and increase market share

Worked alongside the Vice President of Business Operations and Development. - Collaborated in developing a marketing campaign to increase digital presence - Developed marketing collaterals needed for each event - Liaison with Pilmico Marketing CoE from the Philippines to coordinate about campaign in Indonesia - Identified and liaisons with KOLs to support marketing activities in digital areas - Coordinated with the digital creative agency partner for a digital campaign - Managing social media regarding product inquiries

Notable brands: SEA Makeup, Lilith and Eve - Developed marketing strategy to increase sales through online marketing - Identified beauty trends and target market’s needs - Build brand image and awareness through verbal communications on TikTok streaming

- Collaborated in public relations and marketing campaign strategy planning and execution - Developed marketing and public relations collaterals based on event's needs - Analysed e-commerce performance through daily media monitoring for the company - Measure and report on key metrics and KPIs for each marketing campaign activities - Built relations with the target media to gain more media coverage

Notable clients: iQiyi, Wise - Collaborated in public relations planning and executions according to the key objectives - Developed public relations materials such as press releases, press kits, briefing docs, etc. - Gathered coverage and insight through daily media monitoring and make a report of press coverage analysis - Identified and liaisons with relevant community and KOL to create engaging activities to enhance the visibility of the brand - Built relations with the target media to gain more media coverage - Created a creative copywriting and relevant content for Instagram, Blog, and TikTok - Developed PR reports on key metrics and KPI to each public relations initiative

- Take the role of decision-maker and be responsible for every decision - Coordinating and directing any events of KMB Pramudita - Brainstorm regularly with the team for relevant events to build KMB Pramudita further - Build and establish a good relationship with other clubs under Student League, other KMB chairpersons, seniors, and also members of KMB Pramudita

- Made relevant and informative Instagram content three times a week, and make sure that all of the content posted on time - Designed several promotion materials such as posters for Instagram feeds and Instagram stories and spread them to all of KMB Pramudita's communication channel - Maintaining a good relationship with KMB members, as well as the KMB from the other universities and seniors

- Analyzing social media trends and needs regarding the digital communications services through competitive and audience research - Establish social media strategies to enhance the company's brand of voice - Creating and publishing content to grow an audience and build awareness - Make sure all the content is spread in a timely manner - Planned and managed events for brand activations to enhance digital brand presence - Created and published persuasive copy to optimize event campaigns content, social media posts, to grow an audience and build awareness

Chosen as LSPR representative to join the PERMATA SAKTI program from KEMENDIKBUD to be the transfer student at Universitas Katolik Widya Mandala. I am taking the Digital Marketing courses with a final score of A.