Grace Wasef

•Ranked #1 Regional Sales Manager company-wide for new account acquisition and sales performance (October–December 2025), opening 49 new accounts and generating $58K+ in incremental new business within one quarter. •Own and manage statewide sales operations across 300+ professional salon accounts, generating $200K+ in average monthly recurring revenue. •Consistently exceed core sales and new-account KPIs, averaging 120%+ of revenue targets and 138% of new account acquisition goals. •Reached the $1M+ sales milestone within the first six months. •Source, plan, and execute 3–4 high-impact education masterclasses per month, managing end-to-end logistics, promotion, and seat sales to generate $9K–$25K in monthly education revenue. •Spotlighted in November 2025 as the #1 Education performer company-wide, generating $21,462 against an $8,800 goal (244% of target). •Build and maintain strategic partnerships with top-performing salons, enrolling key accounts into loyalty contracts exceeding $100K annually per account to drive long-term growth and retention. •Lead training, education, and in-salon events to strengthen brand expertise, accelerate product adoption, and increase sell-through across partner salons. •Recognized for top-tier performance, leadership, and territory expansion across the Michigan region.

•Hired, onboarded, and managed a team of 8 sales representatives, ensuring proper coverage and high performance across the territory. • Delivered 21% average growth in Calgary and 14% growth across Alberta and Saskatchewan within eleven months, driving market expansion and exceeding regional performance targets. • Successfully managed a 6-week pop-up in two cities, achieving 109% of sales goal, surpassing expectations, and enhancing brand presence. •Managed a large territory across Alberta and Saskatchewan, including 21 Sephora locations. •Effectively allocated and managed freelance, travel and expense budgets to maximize sales and exceed targets. •Developed training procedures, manuals, and materials; implemented alternative methods to meet training expectations. •Strengthened relationships with key clients, increasing visibility and sales within Sephora

•Manage and grow a diverse portfolio of over 150 businesses in Calgary, foster long-term partnerships, and maximize sales opportunities. •Proactively acquire new accounts and businesses through successful cold-calling efforts, resulting in substantial territory sales growth of over 350% within my first 3 months. •Demonstrate exceptional marketing abilities by opening over 40 new large business accounts within 1 year of acquiring territory. •Recognized for outstanding sales performance, earning the Sales Advisor of the Month Award in October 2022 and April 2023.

• Educate and train new staff, imparting product knowledge, application techniques, and brand values to ensure consistent and exceptional customer experiences. •Planning and executing impactful events that drive brand awareness, generate excitement, and deliver tangible sales results. •Collaborated with store management and sales teams to drive sales and meet targets, leveraging in-depth product knowledge and persuasive communication skills.

•Managed brand, providing effective leadership and guiding beauty advisors to ensure high performance and customer satisfaction. •Analyzes market trends and forecasts product demands to ensure stock availability. •Planned and executed successful collaborative events driving sales and surpassing monthly goals. •Created an incentive program for Holt Renfrew associates to encourage collaboration between departments and meet sales goals.

•Exceeded monthly sales targets while maintaining high client retention rates and receiving 10/10 customer ratings. •Cultivated a loyal personal client base through proactive acquisition, nurturing, communication, and retention strategies.

•Traveled to various locations within my territory to strengthen client relationships, expand customer base, and increase sales through targeted outreach and personalized product demonstrations. • Consistently exceeded sales targets by 28% while maintaining an average customer satisfaction rating of 90% based on client feedback surveys. •Achieved sales quotas and maintained positive consumer experiences through personalized product education and exceptional customer service.