grace bruins

new media marketing coordinator

About

As a "New Media Marketing Officer" for Horicon Bank, I sometimes think I have a very long and fancy title that could easily be replaced with "that girl you call when you need a press release written" - still long, but far more descriptive. In my role, I am a part of a dynamic team that picks up a number of public relations tasks - writing press releases, creating social media posts, monitoring our online presence, facilitating internal and external communication and generally maintaining a consistently branded image as "The Natural Choice" in the local media.

Country

united states

City

waupun

Industry

financial services

Skill

social media, facebook, press releases, editing, customer service, event planning, public relations, media relations, blogging, powerpoint, microsoft word, research, newspapers, interviews, marketing communications, newsletters, internal communications, feature articles, advertising, nonprofits, marketing, non profits, proofreading, copy editing, interviewing, microsoft powerpoint, nonprofit organizations, social media development

Experience

u.s communication team intern

the one campaign

2010-6 - 2010-8 · 3 mos

Collected and distributed relevant news clips for organization. Researched and pitched appropriate media outlets and personnel.

media relations intern

world vision

2010-2 - 2010-6 · 5 mos

Drafted media advisories and conducted research for public relations campaigns. Monitored social media for negative communication about the organization.

freelance writer

daily citizen newspaper

2008-5 - 2009-8 · 1 yr 4 mos

Researched local feature stories and interviewed sources. Wrote feature stories to be published in newspaper.

news castor and writer

kdcr radio station

2006-12 - 2008-5 · 1 yr 6 mos

* Investigated news stories and conducted interviews. * Edited audio clips and wrote news stories for on-air reading. * Trained other student employees.

teller, customer service representative

horicon bank

2010-9 - 2011-11 · 1 yr 3 mos

Directed personal and commercial customer transactions. Trained new employees in bank procedures.

new media marketing coordinator

horicon bank

2011-11 - Present · 14 yrs 11 mos

* Work with a dynamic team to maintain consistent branded image for Horicon Bank. * Lead website team in implementation of new Horicon Bank website design. * Helped to create and currently maintain internal employee intranet site. * Created company Facebook and LinkedIn presence. * Regularly monitor and maintain company social media presence. * Write, edit, and pitch press releases to relevant media outlets. * Support lenders and front line staff in marketing efforts.

Education

american studies program

international development

2010-1 - 2010-1 · 1 mo

Studied international development while working with World Vision and Joint Aid Management (development focused NGOs) based in Washington, D.C."]

dordt university

communication

2006-1 - 2010-1 · 4 yrs 1 mo

Activities and Societies: Dordt Diamond Newspaper Staff, Communication Club Member, Freshman Orientation Leader, PLIA Team Member, Job Skills Volunteer at The Bridge (shelter for women)