Grace Sun

As Head of Strategic Marketing and Communication at LONGi Solar North America, I orchestrate a comprehensive marketing strategy across the region, directing a multifaceted team with expertise in market insight, digital and event marketing, ESG and brand management, and public relations. Key Responsibilities Strategic Planning: Collaborate closely with headquarters and executive leadership to develop and refine overarching marketing strategies that align with global business objectives, focusing on both annual and quarterly outcomes. Marketing Intelligence: Oversee the gathering and analysis of macro and micro-level market insights involving industry trends, competitive landscape, and regulatory changes. Utilize this intelligence to inform strategic decisions and share critical insights with top management and the sales team. Team Leadership and Development: Spearhead the development and continuous enhancement of a high-performing marketing team, nurturing a culture of excellence, innovation, and accountability. Focus on professional growth and team dynamics to ensure peak performance. Government Relations and Public Affairs: Manage interactions with universities and agencies to navigate and influence policy environments beneficial to LONGi Solar, reinforcing the company’s standing in intellectual property and public sector engagement. Marketing and Brand Enhancement: Craft and maintain a dynamic marketing environment that enhances customer engagement and boosts brand experience. Lead initiatives across large-scale trade shows, strategic advertising, and digital marketing to elevate brand visibility and corporate image. Channel and Co-Marketing Initiatives: Innovate and execute channel and co-marketing strategies that enhance brand presence and deepen market penetration. Collaborate with partners and distributors to forge strong alliances and synergistic marketing efforts.

· Monitor the brand's global presence, reporting to the Head of Global Marketing and Frette CEO, ensuring alignment with the brand's global strategy across regions. Maintain and update the marketing calendar for all activities. · Establish and manage partnerships with APAC, EMEA, and NA regions, as well as retail stores, for digital media, third-party websites, advertising, and press. · Provide comprehensive guidelines to partners and local teams for content production, including KOL collaborations, local events, and advertising, ensuring adherence to brand guidelines. Handle ad-hoc PR tasks worldwide. · Field incoming global B2B partner marketing plans/requests, incorporating global events to maximize audience reach, and travel to local markets to build connections with key stakeholders, press, media, and influencers. · Manage DOS in the APAC region, including operations, event training, toolkit development, and localization efforts. · Collaborate and manage APAC and EMEA local agencies to enhance the effectiveness of social media campaigns in APAC, including platforms such as Xiaohongshu, Weibo, and WeChat. · Oversee Mandarin Chinese translations and cooperate copywriting for e-commerce development and brand communication initiatives. · Manage community engagement on global social media channels, including IG, FB, Pinterest, and digital newsletters, coordinating responses with local teams. · Create decks and presentations tailored to local needs, facilitating knowledge sharing and information exchange between APAC, EMEA, and NA teams in the hospitality, wholesale, and retail sectors. · Review reports to track growth, response rates, and ROI for market initiatives.

Operation: Manage weekly hashtag campaigns and Editor's Picks. Approve campaign banners, email/push notification copies. Regulate influencer onboard experience, introducing campaign topics to onboarded influencers. Oversee and operate the influencer program team. Analyst: Manage online community data through SQL and Google analytic. Interpret data into Excel, analyze performance, and deliver results and potential improvement solutions to the team. Arrange internal workshops for the next-level action plans. Production: Support UI/UX designers to make daily improvements on the site. Deliver wireframe to develop/production team to discuss the production stage and difficulties. Research and keep up with new tech trends from the competitors and offer updates, problem solutions to the team. Communication: As the first point of contact for all internal tech issues, create tickets. Mange issue tickets on Gitlab and give updates to internal and external regularly. Gather user feedback, especially from influencers. Work with copyrighter and marketing team to deliver our current and next level feeds.

Marketing: Work closely with onboarded influencers. Outreach potential influencers to discuss opportunities. Outreach charities to introduce the giveback program. Find potential brand ambassadors from other social platforms. Research for North America Chinese market potentials.

· Developed and maintained crucial business relationships with partners across the country, fostering longterm connections and driving collaborative opportunities. · Team Leadership: Ensured local team members were aligned with the long-term goals and objectives, providing guidance and support to help them achieve success. · Collaboration: Collaborated effectively with internal and external departments to facilitate the bidding process, leveraging cross-functional expertise to optimize outcomes. · Bid Designing: Led the operation and finalization of bid design guidance, ensuring compliance with project requirements and aligning with organizational strategies. · Achievements: Highlight Many notable achievements, such as securing significant partnerships, and winning key bids, improved the efficiency and effectiveness of the bidding process.