Grace S.

Develop short & long-term plans that translate into operational actions to achieve sales, market share & profit growth objectives for Quebec market. This role is responsible for a portfolio of brands. Deliver annual brand reviews & marketing plans that translate into channel/account plans with support from sales strategy/sales teams. Drive health of base business by optimizing trade fundamentals (distribution, pricing, in-store promotion & merchandizing) in collaboration with sales strategy/ sales teams. Collaborate with marketing department to develop innovation and communication for our portfolio of brands. Own portfolio/brand P&L with strong focus on profit improvement. Track monthly COGS to understand impact to P&L and devise plans to address changes if necessary. Deliver rigorous monthly & quarterly brand performance reports to local units. Brand performance includes P&L, market share and innovation/campaign tracking. Work closely with supply chain to ensure product setup, relaunches & launches happen in a timely fashion with appropriate volume forecast assumptions and minimal disruptions/write-offs. Optimize advertising & promotion budget ensuring best ROI for every dollar invested. Recommend test ‘n learn ideas to gauge impact to awareness, trial and conversion. Coach and mentor, a team of 6 sales representatives. Develop their skill set to be in line with expectations and prepare them to the next level.

Sales Director U.S Division • Mandated to break into US market in Missy, Ladies, Plus & Junior apparel categories • Opened key nationwide accounts throughout all categories (Ross Stores, Christopher & Banks, Bealls, The Buckle, etc,...) • Supported activities surrounding the roll-out of product lines in new markets • Worked with buyers of major retail chains on programs and presentations • Liaison with design and marketing, on brand building initiatives • Developed business plans, provided recommendations on growing the business • Analyzed the business through reporting • Collaborated with the Design Team to establish brand trends, ensure the commercial viability of the global product assortment and the development of best product (quality, fit and style) Made relevant recommendations to customers for future product development and selection, including recommendations as to fabrics, styling, pricing, quantification, flow of goods, promotional and markdown strategy, and overall brand vision

Home Staging Interior Design

Sales & Product Development Director Division Head (diaper bag category) : North American & European Markets • Instrumental in acquiring the ELLE Maman & ELLE Gourmet license for Canada/Europe & collaborated in renewal of the COLUMBIA SPORTSWEAR, CHICCO license for North America. Managed Sales for major accounts across North America & Europe (Mothercare, Toys R Us/Babies R Us, Rona, Jean Coutu, Winners, Metro, The Shopping Channel, etc.) ; Responsible for design & distribution of all Diaper bag collections (Licensed/Branded & Private Label) Responsible for design & distribution of new Elle Maman diaper bag collection & Elle Gourmet lunch bag collection from concept to completion) Placement with Costco, The Shopping Network, QVC, Jean Coutu, Charged with expanding into new markets ; Analyzed sales and inventory reports on a weekly basis Developed design strategies for products through relevant market research, trend analysis, competitive review and created concept boards, look books, for presentation ; Oversaw the development of design concepts in broader assortment context, in collaboration with sales and product design teams ; Built and presented clear merchandising plans to harmonize with budget and internal Vinances ; Negotiated and developed strong partnerships with suppliers to support existing and future production goals ; Traveled regularly to the Orient to ensure production alignment to brand requirements, maintenance of existing supplier relationships and sourcing of new ones ; Ensured strong adherence to the production calendar, with attention to possible conVlicts in schedule and external stakeholders. Manage the budget for all brand initiatives and /or global campaigns Lead ongoing brand strategy including social media, PR, influencers, global events & partnerships, community and content creation

Home Staging & Re looking Two fashion confreres unite to create a fluid and inspired transformation for the swift sale of your home. Partnering with a Home Stager brings you the competitive edge you need when it's all about first impressions. Potential buyers form their opinions within the first 90 seconds, which is why it is KEY to have that initial WOW factor!

Account Manager: Sears Canada, Hudson’s Bay, Winners, Bentley Stores : • Planning, analysis and management of several major brands for numerous collections in retail & catalogue including: Bianca Nygard, Nygard Collection, Tanjay, Alia, Swiss Gear, Wenger, Knirps, Claude Theberge, Weather Channel) ; • Successful introduction, launch and management of new European brand: David Jones handbag collection throughout all Sears Canada doors, thereby increasing overall business by 60% ; o Development, management and merchandising of collections under the Jessica and Attitude private la bel programs designed for Sears Canada throughout all doors.Account Manager, THE BAY :
 o Responsible for development, placement, merchandising, planning and launch of private label brands for the Umbrella division under Knirps, Togo, Mantles and Expression labels as well as the Swiss Gear and Wenger small leather goods collections throughout all doors in the Men’s dept. ; o Responsible for determining/forecasting the buys, breakdown of groupings and store allocations ; Strategic planning of Allocation of merchandise; regional micromanagement. • • • • • • • Responsible for Trade Shows (setup, marketing, merchandising, coordinating) ; Creation of catalogues/look books on monthly basis for all collections ; Implicated in marketing and growth strategies ; Presenting collections to buyers. • Manage the budget for all brand initiatives and /or global campaigns

Worked closely with President regarding presentation and launch of new collections on monthly basis throughout Canadian and U.S. markets ; Liaison between buyers and import coordinators to ensure timely deliveries, duly completed fabrications of samples, approval of fabrics, Final product approval ; Product development ; Key role in concept, development, presentation of key uniform items for launch of redesigned Air Canada uniforms ; Research and Development ; Managed company’s participation at trade shows

Handled Major Retailers throughout Canadian Market ; Managed sales team servicing independent customers throughout Quebec ; Product development ; Cold weather & s/s collections throughout all categories Showroom visual merchandising and presentation ; Recommendations and creation of tailor made programs for multi chain stores ; Trend research and development.