Grace Choi

I lead the partner ecosystem across ANZ, Japan, Hong Kong, Greater China, and Taiwan, driving pipeline growth and revenue attainment by collaborating with SAP Business One and Microsoft Dynamics 365 partners, alongside marketing agencies, to accelerate adoption of Boyum IT’s solutions.

I led the Microsoft Dynamics 365 Business Central partner ecosystem across ANZ and Asia (Malaysia, Singapore, Hong Kong, Indonesia, Vietnam, Philippines, Mongolia, Thailand), driving pipeline expansion and revenue growth through joint go-to-market execution, solution adoption, and customer success initiatives.

- Owned account management across small & medium and enterprise customers, building trusted executive relationships and expanding Microsoft footprint across Modern Work, Security, Employee experience platform, Surface. - Generated and managed pipeline by leveraging Microsoft propensity data, targeted prospecting, and co-selling with partners, ensuring healthy forecast accuracy and accelerated deal closure. - Engaged C-level and business decision makers to co-create a shared vision, uncover business challenges, and demonstrate how Microsoft’s end-to-end cloud solutions delivered measurable business value. - Orchestrated solution design by collaborating with technical specialists and partners to shape integrated Modern Work and Security strategies, validating business cases through Proof of Concepts (PoCs) and TCO analysis. - Built and maintained deep expertise across Microsoft Modern Work & Security solutions, enabling informed, consultative guidance aligned with customer priorities and industry trends. Highlights: • 145% revenue attainment in FY23 • FY23 Q2 SMC & Digital Sales Award Winner - Making a Difference • FY23 Q2 Customer Whisperer Certificate of recognition by peers • FY22 Q3 Impact Award • FY22 Q4 SMC & Digital Sales Award - Customer Obsessed Award

- Orchestrated relationships with 12 LSPs, managing 120+ EA renewals valued at $7M while aligning renewals with cloud adoption and modernisation strategies. - Enabled partners such as SoftwareOne, TechData, and Samsung SDS to shift licensing engagements into solution-selling motions around Azure migration, app modernisation, and data & AI initiatives, accelerating customer readiness for cloud adoption. - Delivered joint go-to-market programs and partner enablement initiatives that expanded partner expertise in Azure and Security solutions, driving measurable cloud revenue growth.

Highlights • FY18 Revenue Attainment at 226% - Generated pipeline through Microsoft propensity accounts and strategic prospecting, uncovering digital transformation opportunities across SMB, corporate, and enterprise segments. - Acted as a trusted advisor to customers across industries (software development, ISVs, MSPs, manufacturing, healthcare, education), identifying opportunities for Azure migration, IT optimisation, application modernisation, and data modernisation initiatives. - Partnered with C-level and technical decision makers to co-create cloud strategies, demonstrate business value, and guide adoption journeys aligned to Microsoft’s vision and customer priorities. - Orchestrated technical specialists, distributors, MSPs, LSPs, and resellers to design and validate Azure solutions through Proof of Concepts (PoCs), business case development, and TCO analysis. - Accelerated Azure consumption growth by enabling customers to reduce infrastructure costs, scale with cloud-native architectures, and unlock data-driven insights.

i-Pharm Consulting is a leading Global Pharmaceutical Recruitment Consultancy with offices in London, Munich, Singapore and Sydney. We work in partnership with leading Global Top 10 Pharmaceutical Companies and CROs globally as a preferred recruitment provider. I was responsible for the recruitment of Clinical Operations professionals in South Korea.