Da Eun Sim

• Led product development for the hydration category, launching new special make-up SKUs • Collaborated with Sales, Designers, Editors and third party manufacturers in Asia to align product vision and execution • Conducted market research to identify emerging trends and inform product strategy for hydration, stationery, and pet categories • Delivered alternative solutions amidst global trade war between US and China by sourcing new factories outside of China

• Designed the MVP of a responsive web social platform connecting immigrants with volunteers in the U.S., ensuring a seamless and adaptable experience across mobile, tablet, and desktop by applying UX best practices • Eliminated language selection friction identified by 50% of initial test users by initiating A/B testing to gain stakeholder buy-in and designing a dropdown with autocomplete function, with subsequent testing showing no reported issues • Resolved critical navigation error that previously affected 83% of users by redesigning information architecture, directly increasing task completion rates during usability testing

E-Commerce Merchandising & Operations • Spearheaded D2C initiatives on Amazon Seller, launching 5 catalog releases by target date, driving an 80% YoY increase in platform sales. • Managed end-to-end cycle, owning launch plans and timelines, merchandising optimizations, inventory planning, and fulfillment coordination • Facilitated with cross-functional teams to ensure alignment on timeline, action-items, and business goals B2B Key Account Relations & Operations • Managed 20+ retail account relations, contributing up to 60% of annual revenue, reviewed vendor agreements and compliance to establish terms for new accounts, and served as the point of contact concerning orders and compliance • Managed special make-up orders by collaborating with Product Development, Design, Editorial, Production and Logistics to meet customer needs and resolve issues that occur from order creation to distribution • Improved SOPs, trained and managed sales admins to improve operational efficiency

• Responsible for completing item setup forms, shipping samples, processing high volume orders in SAP B1 and EDI with 99% accuracy, and coordinating order shipments with the warehouse • Efficient and preemptive communication with buyers and sales reps regarding orders, inventory and ship dates

Continued to design their marketing ads for new academic programs and events as a part-time freelancer.

Participated in the rebrand strategy and execution, creating a new logo and visual identity, and collaborating with an engineer to design website assets. Sole design contributor for all marketing and educational materials. Managed front desk operations, addressing customer inquiries promptly and providing insights on academic tracks and relevant course recommendations. Maintained database for 100+ students, processed and logged payments for various payment plans. Actively contributed to the creation of new academic programs and schedules, and assisted the hiring manager in the interview and candidate selection process.

Conducted daily cashiering duties taking up to 100+ orders per day on a POS system, and restocking and taking inventory accurately and efficiently. Maintained food safety standards to ensure a hygienic and compliant environment.

Project I: Bingefree Web Extension & Platform Identified 2 key user pain points through research with 64 participants that informed design decisions for a habit modification platform for excessive binge-watchers, resulting in a MVP that was tested for concept and usability with deliverables including a user flow, component library, 45+ high-fidelity mockups, and an interactive prototype Project II: 1st Step Mobile Application Designed an iOS habit tracking app, conducting user interviews, tree testing, and usability testing; delivering user persona, site map, task flows, style guide, wireframes, 50+ high-fidelity mockups, and an interactive prototype

Minor in Japanese Language and Literature