Grace C.

• Develop and execute advertising/communication campaigns include TVC, print ad. OOH. etc. and initiate promotional event. • Maintain media relationship. Maximized media coverage via media luncheon, channel JV and PR events. • Product and Premium Development - Research and evaluate new product/premium opportunities based on customers' needs and insights. - Manage new product launch campaigns and distribution channels for products. • Develop and implement VIP projects for SIMMONS Gallery. Determines project goals, outcomes and capital resources. • Execute Roadshows, Window display, DP display and Merchandising tools design. • CRM Program - implement various internet programs to enhance relationship with VIP. • Write copy for diverse marketing distributions such as brochures, press releases, POP material etc. • Create and maintain contents for Facebook, Official website, and E-Commerce.

• Maintain relationship with mainstream fashion press, KOL, and bloggers to generate accurate and continuous positive coverage. • Monitoring the day to day activity on the official website and EC shopping cart to achieve goals like improving user experience, increasing website traffic and sales, and developing brand loyalty. • Develop and implement marketing objective, plan, and activity, including product selection for press release, promotion, and in-store VIP events to drive consumer engagement. • Visit store on a periodic basic to ensure visual merchandising is stay within guideline and to ensure sales force execute well on current marketing activity. • Share findings on market trends with retail manager to identify market-specific needs in terms of product, promotions, and creative PR/marketing idea for major brand moments, such as new collection launch press conference, fashion show, press tour etc. • Build and manage the company's social media profiles and presence, including Facebook, Line, and Instagram.

• Contact of retainer clients for routine services including media relations, media monitoring, coverage analysis, reporting and strategic consulting • Lead / Collaborate with teammates to develop all sorts of media events as below: 2015/09/01 Damiani boutique 101 grand opening Press Conference 2015/09/02 N Sake new products launch Press Conference 2015/09/17 Borsalini 2015 AW new products launch Press Conference 2015/10/01 Tissot Chemin des Tourelles new product launch Press Conference 2015/10/16 Hermes 2015 AW press open house 2015/10/26 Charriol Alex C Art Edition new product launch Press conference 2015/10/30 Hermes 2015 VIP annual gala dinner event 2015/12/10 La Colline flagship store opening press conference 2015/12/16 Longines DolceVita Collection product launch Press Conference 2015/12/29 Longchamp SS16 Press Day (Press Open House) 2016/01/07 BlancPain Ocean Commitment Tour Exhibition opening press conference 2016/03/17 Borsalini SS16 product launch press conference 2016/03/25 Chaumet Regend boutique re-opening press conference 2016/04/11 Tissot Quickster NBA Teams new product launch Press Conference 2016/04/29 Longines Symphonette Collection product launch Press Conference

• Create and public all marketing material in line with marketing plans, such as flyers, brochures and exhibition-related projects. • Write copy for marketing collateral: catalogues, brochures, letters, emails, and website. • Market research and benchmarking of target markets, analysis of company products in relation to competitors. • Develop product positioning and differentiate our products in the market. • Check ERP system on a daily basis; negotiate with customers’ purchasing department. • Plan and deliver CRM strategies to encourage customer retention and customer loyalty. • Organize global meeting with suppliers and clients; translate during meeting. • Plan business trip for CEO; coordinate all visiting schedules properly.

Accreditations EQUIS and AACSB - Fashion: Fashion Design, Product Development, Use of Fabrics, Quality Issues, Pattern Making - Management: Marketing, Supply Chain, Fashion Industry Law, Entrepreneurship, Corporate Finance

IÉSEG collaborates with Istituto Marangoni. Istituto Marangoni was founded in 1935 in Milan and it now has the education of four generations of students from five continents to its credit and has launched over 40,000 professionals in fashion and luxury, such as Domenico Dolce (Dolce & Gabbana) and Franco Moschino. Istituto Marangoni currently educates 3,000 students per year from 92 countries at its five schools, located in Milano (fashion and design), Paris, London and Shanghai, the international capitals of fashion, design and luxury. Istituto Marangoni is well-represented at a global level with its strong international presence in Europe and Asia at the four locations of Milan, Paris, London and Shanghai.