Gabriella Rivas Myers

Managed sponsorship accounts for Samsung, Brasil Foods, Unilever, and Microsoft, by identifying assets, producing events and analysis reports. Consulted for various marketing projects, including the market valuation for Maracanã Stadium and sponsorship analysis and contract negotiations for Bank of Brazil in their Formula 1 venture. Olympic Games Rio 2016 – Project Manager • Managed the hospitality program for Embratel – one of the major sponsors, planning and delivering a $600K program that included accommodations, transportation, tickets, and brand experience for 1,000+ guests, while managing a team of 28 people. • Consultant for the Olympic Committee on the project that created a Tax Relief Law, raising $6+ million among sponsors for 18 Test Events. Additionally, I assisted event producers and sponsors on law compliance and sponsorship matters. • Developed bid proposals, having the winner offer in 80% of the cases for a total of $9+ million in hospitality services for Microsoft, Bradesco, Correios, and Ernest Young. World Cup Brazil 2014 – Project Coordinator • Developed and implemented a creative brand activation for MasterCard (Brazil Soccer Teams' sponsor), in six airports. Managed budgeting, staff, event production, contracts negotiation and analysis reports. • Assisted hospitality program team on budgeting and contracts negotiation for VISA. • Developed creative brand activation and assisted ground team for the Hyundai brand experience showcase, inside the FIFA Fan Fests of 5 different cities.

Sponsorship management and consulting for brands interested in sponsoring assets through tax benefit mechanisms. *Entered CSM as an analyst for the sports marketing consulting team.

Produced art auctions and exhibitions, musical concerts, studio recording, and brand experience events for Coke. Assisted event teams in planning, catering, and logistics (including air and ground transportation) for multiple cultural events.

Produced multiple events such as concerts, performances, cultural awards and press conferences in order to promote the NGO and its sponsors. Created and planned cultural projects to raise funds among sponsors such as Coke, Nestlé, Santander, Oi, and Red Bull. Coached 10 new talents, part of the event production team, in a global sports project for Coke that took place in favelas of Rio de Janeiro. External spokesperson for international visitors and potential sponsors, by presenting the portfolio of projects and cultural centers.