Georg Pehrs

• Sales and budget responsibility for Sweden • Lead and inspire a sales organization of 4 high-performing sales representatives • Responsibility for tender business in co-operation with the local sales representative • Organize country meetings and exhibition participations together with the team • Expand sales towards current customer base and lead sales activities in the Swedish Market • Develop sales strategies and create new business opportunities within new segments / groups in Sweden • Responsible for developing long-term relationships with customers, overseeing sales, and develop sales strategies. • Launch and establish new products on the market • Responsibility for employee management, recruitment, training, and development etc in the team. • Track and report sales progress against monthly and quarterly business plan target. • Provide Nordic Director and EUROW President with weekly updates on sales and KPIs.

•Achieve sales quota and being accountable for results •Propose challenging and reasonable yearly targets and forecasts to management •Plans own territory and work with the Sales manager to develop account plans to meet agreed revenue targets •Provide technical support to implants and follow ups •Deliver winning offers as response to tender requests •Support Congress activities •Create and implement referral activities to drive therapy development and growth

• Give clinical support to customers during procedures performed with Biosense Webster products. • Plan, set up and perform product and technology trainings • Increase Biosense Webster product penetration in the market • Optimize practitioner efficiency through optimal product usage • Introduce new technologies and follow-up post product introduction • Identify customer needs and position Biosense Webster products to match them • Manage KOLs within electrophysiology

*Manage the team through effective leadership. *Highly involved in the DePuySynthes integration and standardization across MD *Support Sales with education in Price analyses (GP, ASP, Price volume analyses etc). *Assist with providing counsel to the leadership team on decision making, identifying and supporting the shaping of future opportunities. *Building and enhancing reports to the organization and EMEA *Leads of territory allocation planning and sales targeting. *Leads of the Commission process (including setting commission scheme rules and contracts) *System Management (Cognos Beacon, BI, SAP/JDE, Cignon)

*Act as Business Partner with Commercial teams in supply chain related topics. *Responsible for setting budget targets for instrument investments and consignment inventory and get confirmation from Business unit leaders according to Finance BP process. *Analyze and give recommendations on investments and optimization opportunities in relation to Actual vs budget. Agree on Action plan with Commercial teams, take lead and proactively coordinate all actions. *Asset management. *Forecast/Demand Planning. *Participate/take lead in Supply chain projects.

Studying safety in vehicle-to-pedestrian interaction and impact focusing on the upper leg using a finite element approach with LS-Dyna and a full human body model (THUMS)

Analysis of the development of market prices for orthopaedic equipment. Created a database of private and public procurements. Structuring of technical documentations used in procurements. Created a database of sales statistics over time for all of DePuy Synthes Nordic. Summer intern at DePuy Synthes in 2011 as well.

Perform preventive and emergency maintenance, as well as repairing medical devices including monitoring systems, electrosurgical equipment, pulse oximeters and cardio vascular monitoring systems. Worked at the department of medical technology (MTA) in 2010 and 2009 as well.