Gozdem Calikoglu

- Providing the client with SLA and metric on team performance for the Google Ads Project - Implementing continuous improvement strategies and ideas - Resource allocation, risk and issue management - Performance management: career counselling, coaching, performance development, 1:1s, mentoring - Improving business process within the team - Creating and maintaining project documentation relating to technology projects

• Becoming an expert on the tools and technologies for digital marketing campaign optimization including Google Adwords, Analytics, Shopping, Merchant Center, search engine optimization (SEO) • Analyzing campaign performance and formulating optimization strategies to clients account • Identifying opportunities for continuous process and product improvements • Ensuring a constant high level of quality support managing the client relationship with Account Managers

• Team winner of best MBA Scaling Project award. Mapped, designed and implemented a successful inbound marketing plan for ECI Lighting by analysing market opportunities and trends in social media - increased profile visits by 58%, interaction rate by 35% ,1.5x more leads and doubled ROAS within 3 months. • Analysed business problem and converted it into data problem and implemented descriptive analysis as a team in order to provide insights that would lead to a solution to expanded opportunities for Jobcare candidates as a Social Entrepreneurship Project • Achieved to align ERGO (IT Solutions Provider has €100M revenue) for better integration by improving communication flow, change management, service improvement & transitions in managed service industry and provided ERGO near-term & long-term plans. (Company Project). ERGO is a service provider in managed services industry segments (Customer Relationship Management, Business Intelligence, Cloud, Digital Transformation Consulting, Security & Compliance) by using bundling services (saas, laas, paas, security & compliance).

- Managed China Vendor Program under Ford F-MAX Program (winner of Truck of year) which has a budget of $185M by coordinating engineering, marketing, sales, and service teams globally - Directly managed vendor team and was responsible of knowledge transition in vendor (Jiangling Motors) and implementation of operational systems and processes for Asia Pacific-new market entry - Implemented Cargo Complexity Reduction 6-Sigma Product Optimisation Project

Ford Otosan had $6.9B revenue and had 11,501 employees at 2017 - Led and managed the launch of 2013MY Heavy Truck Program which had a budget of $55M Identified program KPIs and program deliverables and kept program in track by providing integration between cross-functional teams - Leveraged waterfall, agile (SCRUM & DevOps) program management methodologies - Created Product Definition & Market Offering together with cross- functional teams by using market data and tracked its feasibility with engineering teams. - Launched new tool - PDMO to Ford Otosan

Practiced a marketing internship in the Brand Building (Unica) department for 3 months. Involved in a project concerning the launch of Lifebuoy in Kazakhstan and other neighboring Unica countries: Azerbaijan, Armenia, Georgia, Uzbekistan, Tajikistan, Turkmenistan, and Kyrgyzstan

Practiced an internship in the production department for 20 business days. Observed the production lines and performed operational analysis to reduce packaging times