Gözde Kara

I led market research processes, managing agency selection and project design, and translated insights into actionable strategies integrated across departments. Managing marketing communications development funds provided by Microsoft, Nvidia and Intel, and planning, monitoring and reporting on joint creative marketing activities with partners. I managed end-to-end marketing, corporate communications and digital communications processes for a leading technology brand, delivering a holistic and innovative brand experience across all touchpoints. I coordinated creative, PR, influencer and digital agencies, ensuring fully integrated communication processes. I developed sponsorship and corporate social responsibility strategies aligned with the brand’s positioning, leading impactful partnerships and projects focused on innovation and sustainability. I managed press relations with a strategic approach, overseeing PR initiatives, press releases and interviews to strengthen visibility in technology and business media. I planned and executed influencer marketing strategies in line with digital trends, building performance-driven collaborations with the right target audiences. I led advertising film projects end-to-end, including strategy, production, filming and post-production, delivering campaigns that highlighted product and technological features. As part of executive communications, I managed communication strategies and media visibility for senior leadership. I also ensured all offline touchpoints—such as outdoor campaigns, in-store visual communication and window displays—were aligned with brand identity. I delivered product launches, press conferences and events from concept to execution, creating experience-driven engagements. In global partnerships, I managed budget, advertising, PR and launch processes end-to-end, driving footfall and sales through mall activations and in-store experiences.

I managed the planning and implementation of the brand’s marketing, corporate communications and digital marketing strategies. I managed end-to-end communication processes by coordinating all creative, PR, influencer and digital agencies. I managed the strategy, production and launch processes for collaborations with brand ambassadors (celebrities) and advertising film projects. I strategically managed the media budget by creating media plans for advertising films, ensuring that campaigns achieved maximum reach and impact. I coordinated the planning and operational processes for product and campaign shoots carried out for e-commerce platforms. As part of the outdoor communication strategy, I managed the planning and implementation processes for billboard and outdoor advertising campaigns. I oversaw the preparation of visual communication materials and window displays for stores in line with the brand identity, managing the team and monitoring implementation. I organised events, launches and corporate communication activities aimed at internal and external stakeholders to increase brand awareness. I managed press relations and planned and executed PR initiatives to enhance media visibility. I managed digital marketing campaigns and performance processes, carrying out initiatives aimed at increasing brand visibility and e-commerce traffic.

I prepared and managed annual marketing plans in line with budget targets. I oversaw the visual merchandising processes in stores to ensure compliance with brand standards. I conducted global market analyses to determine and implement product pricing strategies. I planned events for new store openings and organised public relations activities to support customer acquisition. I managed communication processes by coordinating with press release management, creative agencies and influencer agencies. I managed digital and print media communications to boost sales of new products and strengthen brand awareness. I organised photo shoots and the production of communication materials for product launches. I monitored monthly brand performance reports and analysed real-time sales data; I developed strategies to increase sales across both in-store and digital channels.

Marketing Communications It develops communication strategies in order to maximize the profit and share of the company in line with the company goals. It manages the processes necessary for the preparation of empowering marketing plans and taking action. Plans and manages ATL and BTL studies. Producing all content on the website (product pages, blog posts, public pages) Managing and reporting Google ADS campaigns All SEO work of the website Social media content production and management Establishing corporate communication links

I managed in the brand's 360-degree marketing processes. TV campaigns, outdoor purchases, digital campaigns, press relations, events, Marketing Creative Campaign strategies, creating appropriate SMS and notification texts for the campaign (Developing possible campaigns by regularly checking sales and stocks) Managing Corporate Communication Links Designing and managing all brand printed and digital design processes with the team Product Development (Identification and research of trend and highly preferred products and delivery of new products suitable for the brand to R&D; new product development process Managing advertising budget with Google AdWords and reporting and tracking with analytics UI, UX of the website Managing social media in coordination with the agency

I played a role in the brand's 360-degree marketing processes. TV campaigns, outdoor purchases, digital campaigns, press relations, events

In line with brand objectives, I produced and managed television and digital projects to increase their profits, visibility, and traffic. I developed viewing strategies and plans for television and digital media according to brand objectives, and managed all operational processes to ensure these plans met their KPIs.

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