Gourav Parida

This role involves to lead the demand planning for Europe and Israel accounts. Owning front end portfolio of DRL between customers, supply capacities and various other related stake holders for smooth transactions (demand to delivery). Cross functional collaboration across core areas of Supply Chain Management - Supply Planning, Global Logistics, Procurement, WH Projects, Packaging, Planning, MIS and projects on supply chain cost effectiveness. About job • Demand & Supply planning for Europe markets based on marketing forecast, current, historical & seasonal sales trend. • Production planning and release of the production plans as per the demand for 3 months in ERP considering opening inventory for in-house plants. • Production plan release for in-house plants & follow up for availability at hub. • Ensure availability of products on a monthly scale for smooth production, delivery to customers. • Maintain inventory as per the norms decided. • Weekly follow up with plant for readiness as per the priority given. • Follow up with quality team to release and align dispatches of ready goods from plant to hub. • Follow up with packaging development for change in artworks & BOM upload in ERP. • To prepare monthly MIS data like Plan vs Actuals report, Marketing forecast accuracy report, opening stock report, and stock aging report. • Monthly preparation of PPT slides for presentation to management. • Inventory monitoring and control. • Effective planning on safety stock build-up. • Work closely with marketing and operations team for demand assessment and serviceability. • Work closely with Production, QC, Marketing team to derive best serviceable date within 10 days of order and ensure commitment is fulfilled with 95% OTIF. • Follow the R&D rolling plan for new products scale-up & registration batches and provide slot for the execution.

This role involves collaboration and execution of various functions and projects for different clusters/divisions/marketing groups. Handling and management of different stakeholders gives an altogether new perspective of how things are aligned and managed at an organizational level. Simultaneously, getting to learn the change management within a company which is aiming an aggressive growth at all levels within next 5 years.

This project is for an acute segment of pharma industry for a brand of 120 Cr IMS, its marketing strategy, activation, brand differentiation within the therapy space by achieving brand sales and evolution index targets every month, capturing insights by undertaking field work and taking feedback, analysis of market trends, competitor sales and forecasts to prepare monthly reports, research as per brand needs and therapy requirements, brand marketing strategy and campaign execution for communication and marketing, management of 3rd parties and internal stakeholders for the same for campaign execution Sales leadership, collaboration with sales and training team to communicate brand strategy, ensuring compliance and product adherence by timely delivery and quality checks, execution of campaign collateral/inputs/activities to field force, coordination with other functional areas within organization e.g. medical, legal, training, promo team, supply chain and finance etc.

This short project was about a brand of 450 Cr portfolio, its marketing strategy, activation, brand differentiation within the therapy space by achieving brand sales and evolution index targets every month, capturing insights by undertaking field work and taking feedback, analysis of market trends, competitor sales and forecasts to prepare monthly reports, research as per brand needs and therapy requirements, brand marketing strategy and campaign execution for communication and marketing, management of 3rd parties and internal stakeholders for the same for campaign execution Sales leadership, collaboration with sales and training team to communicate brand strategy, ensuring compliance and product adherence by timely delivery and quality checks, execution of campaign collateral/inputs/activities to field force, coordination with other functional areas within organization e.g. medical, legal, training, promo team, supply chain and finance etc. Mainly handled the top specialty of doctors across India.

This project was about a brand of 32 Cr, its marketing strategy, activation, brand differentiation within the therapy space by achieving brand sales and evolution index targets every month, capturing insights by undertaking field work and taking feedback, analysis of market trends, competitor sales and forecasts to prepare monthly reports, research as per brand needs and therapy requirements, brand marketing strategy and campaign execution for communication and marketing, management of 3rd parties and internal stakeholders for the same for campaign execution Sales leadership, collaboration with sales and training team to communicate brand strategy, ensuring compliance and product adherence by timely delivery and quality checks, execution of campaign collateral/inputs/activities to field force, coordination with other functional areas within organization e.g. medical, legal, training, promo team, supply chain and finance etc. This brand was a category leader among the specialty segment of doctors.

This project was all about me exposed to the ground realities of sales field. I fared remarkably there with a growth of 19 % (overall) in the assigned territory.

My project was to reduce the turnaround time in overall loan disbursement of DHFL.

My project was focused around packaging development for various brands of cigarettes of ITC.

This project was to learn about Brand Building, Customer Engagement, Consumer Insight, Marketing Strategy, Planning and Execution.

Participated (won) and organized various marketing events. Had a live project with GlaxoSmithKline handling their sales of FMCG division during the big days. Also, have done the certification for six sigma green belt by BSI six sigma.