Gordon Whitehead

Provide leadership and direction to an established team in sales, service and support to the Outdoor Power & Agriculture Equipment Industry. Primary brands include LS Tractor, Hustler Turf, Bush Hog, eXmark, Kress, Echo and Shindaiwa

As Global Commercial and Sales Operation Manager responsible for a wide range of activities that provide support and direction to deliver business plan. This is accomplished by working with the global field teams and dealers. Provide support in development of Go to Market strategies. Deliver price realization through management and execution of marketing variance. Provide direction and support to the operation and supply teams across five global facilities through sales and operation activities. Key Accomplishments: 1. Inventory reduction. Worked with field team to put programs in place to drive reduction. 2. Develop Track Buncher bridging strategy that drove incremental units and revenue. 3. Drove increased shipments of Forest Machines in South America, Australia and New Zealand.

Provide global leadership to marketing team which includes sales operation, marketing communication, product marketing, operator training and machine demonstration area. Marketing team primary roles include support for field team and dealers to deliver business plan, new product introduction, advertising, customer and dealer events, product definition, operator and product training Key Accomplishments: 1. Develop strategy to respond to unplanned demand. Delivered $16M of incremental revenue 2. Lead development and executed targeted product sales training impacting 109 dealer reps driving improvement in sales to user. 3. Introduced 320D FM solution into Canada to improve market competitiveness

Lead definition and development of sales operation organization responsible for all demand planning activities for forest products division. Team responsible for leveraging Corp. sales operation planning process working across the entire supply chain from dealer and field team back to operations to drive robust process and overall effectiveness. Team developed and introduced process and safe source for metric reporting for field team. Collaborate with operation and supply chain to executed factory stocking strategy. Key Accomplishments: 1. Develop Sales Operation and Planning organization to provide monthly metrics support and demand planning. Drove overall improvement in process by improving forecast accuracy by 2x and reducing forecast bias. 2. Consolidate multiple S&OP process across Forest Products. Align process to drive simplification and improve effectiveness. Aligned planning process and provided training to all participates to ensure alignment.

Provide leadership for global product marketing team, operator and demonstration facility. Key activities include support for field team and dealers to deliver business plan. Provide product technical sales training and operator training. Develop product definition, customer requirements for new product Develop pricing strategy introduction. Collaborated with Marketing Communication team to develop product launch plans Key Accomplishments: 1. Integration of Prentice machines into corp systems for reporting of Sales, Shipments, Inventory & Orders. 2. Provide support for successful transition from Timberking to Cat brand and transition of commercial responsibility of Track Buncher. 3. Participated and lead transition of Blount Forestry Division into Cat Forest Products.

Lead global product design and commercial teams to execute and deliver business plan. Product design team developed work tools for excavator and wheel loader in forestry applications. Provide technical support to field team and dealers through technical sales training. Develop pricing recommendation, project plans and new product requirements. Supported operation and manufacturing team on all production related issues and collaborated on process improvements. Lead Bill of Material team responsible for releasing functions across the entire work tool organization Key Accomplishments: 1. Grew Segment Revenue and contribution margin by 3x. 2. Sponsored multiple 6Sigma projects that delivered in excess of $1.0M in value prop.

Provide leadership and direction to product design team for development of work tools and attachments used on excavator, wheel loader and track-type tractors used across a wide range of applications and regions. Provide technical support to field team and dealers through technical sales training. Develop pricing recommendation, project plans and new product requirements. Supported operation and manufacturing team on all production related issues and collaborated on process improvements Key Accomplishments: 1. Working with operation and supply team successfully lead the development and execution of pull system for excavator buckets. Improved commonality. Reduce lead time by 10 weeks.

Responsible for conducting performance evaluation and validation to ensure product meets design intent and providing feedback to design team on any required changes. Activities include building and testing of proto-type units. Inspection of purchased components. Key Accomplishments: 1. Support successfully ramp up and production of first North America manufacturing facility 2. Provide technical training to sales and marketing teams and dealer network 3. Completed validation and production ramp of loaders and outdoor power equipment.