Gonçalo Falcão

Create, Develop and Manage globally Atletico de Madrid global product lines for retail and promo, as well relationship with different cross functional Nike departments. Maximize market opportunities to ensure business growth globally.

Set up FC BARCELONA own stores as a wholesaler account inside NIKE portfolio. Operational Business set up, Trade Terms negotiation, Product development and P&L management.

Managing total business of INTERSPORT Buying group for Spain, coordinating Nike Account Executives to deliver company objectives and strategy for verticalization! Xfunction lead & communication within Nike matrix from Operations to Marketing.

Manage Field & SVA business of INTERSPORT Buying group. Coordinate and manage Field & SVA reps in order to reach company objectives. Continue to manage Football category in INTERSPORT Spain among with Basketball and Nike Training dealing directly with NO and Top Members.

Responsable to manage Football category in Intersport Spain among with Basketball and Men's Athletic Training dealing directly with NO and top accounts.

Responsible for selling and presenting Footwear, Apparel and Equipment, all four collections to Strategic Account Intersport. Managing Actions Sports, Nike Basketball and Tennis with all associates. Also responsible for manage TAF business in Portugal.

Manage key partners for Football business in wholesale market. Create and develop teamsales business with local partners, agents and clubs in order to archieve company objectives. Responsible for the negotiation with Vitoria Sport Club and for the development of the business case.

Due to company reorganization started to sell and present all Sportswear and Actions Sports categories, for mens and women's in Sport Zone and Loop stores. Continue to manage Footwear, Apparel and Equipment business and monitoring sell out data in a Bi-weekly base of both chains.

Start and participate in Nike category approach. Responsible for selling and presenting Footwear, Apparel and Equipment, all four collections to Strategic Account Sport Zone. Managing Nike Sportswear and Actions Sports categories for Mens and Kids. Also responsible for selling and presenting to Loop stores (Sport Zone Fashion concept). Follow up both business on a Bi-weekly base in order to increase sell out.

Invited to join sporting goods channel sales force and manage top field North client’s wt footwear and Equipment. Responsible for presenting the four collections to each costumer. Follow up sales evolution with sell out data from major costumers.

Start, Create and Develop the Fashion channel through Shoe shops and Apparel fashion stores. Managing all Nike collections from Footwear, Apparel to Equipment. Participation in Fashion shows like Bread Butter Barcelona.

Distributor of Quiksilver, Vans, Oakley, Burton and other brands for Portugal. Start with Quiksilver men's and Vans business for 4 years manage entire country growing the business. Begin to develop Roxy and Kids business in Sporting Goods market and searching for a new opportunities in the fashion channel. Also started to manage Sportzone business and logistic requirements.

"marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today’s customers and integrated with their traditional marketing and business goals. This program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase"