Michael Gonzales, MS

Advising the executive team on accelerating market adoption and commercial scaling by securing health payor and vendor partnerships. Focused on leveraging Heali.AI’s evidence-based, hyper-personalized nutrition technology—which targets over 200 chronic conditions—to drive significant medical cost savings and improve patient outcomes.

• Built and led a multi-state Medicaid business unit from the ground up, securing 8 health plan contracts across California, New York, and New Jersey covering over 3 million members. • Achieved 93% geographic market penetration in California by securing contracts with 4 major Medi-Cal health plans across 54 of 58 counties. • Contributed to successful allocation of $1.5M+ in public funding to support Medicaid-aligned program expansion across California. • Transitioned the organization from grant-funded pilot to scalable, contract-backed service model aligned with state and health plan priorities. • Directed policy, compliance, and operational infrastructure to meet managed care and DHCS regulatory requirements, ensuring audit readiness. • Co-led development of medically tailored grocery offerings aligned with state clinical standards and social care delivery frameworks. • Oversaw $150K+ annual departmental budget with full fiscal accountability, contract milestone tracking, and cross-functional execution oversight.

• Led national payer sales strategy for home-delivered nutrition services, overseeing $100M+ in annual recurring revenue across 15M+ Medicare Advantage and D-SNP lives. • Increased ARR from $80M to $100M by revitalizing sales strategy, optimizing team performance, and expanding contracted offerings in key growth markets. • Exceeded sales targets year-over-year through pipeline optimization, improved pricing models, and strategic account development. • Developed the first-of-its-kind member marketing suite for a Food is Medicine vendor—empowering Medicare and Medicaid plans to drive engagement with branded outreach materials. • Partnered cross-functionally to enhance medically tailored meal offerings and deliver clinical documentation aligned with chronic condition management goals. • Created the organization's inaugural Medicare Advantage vendor playbook, standardizing plan engagement, onboarding, and benefit integration. • Served as Executive Sponsor of the DEI Committee, leading food donation initiatives and strengthening nonprofit partnerships in underserved communities.

• Directed a 6-person Medicare sales team, achieving 200%+ of AEP goals and earning #1 national team ranking. • Grew market share by 150% through local agent development, targeted outreach, and competitive plan positioning. • Won Champions Club Award – Southeast for top-tier performance in a challenging and highly regulated market. • Led COVID-19 enrollment pivot, transitioning team to fully virtual (Webex-based) Medicare Advantage enrollments. • Optimized budget performance by reducing spend across marketing, training, and travel while maintaining growth.

• Launched and scaled DSNP program from the ground up, delivering member growth that outpaced competitors by 200%. • Managed $3M+ omnichannel marketing budget across print, digital, and TV campaigns. • Built and executed a community-based market strategy that positioned UnitedHealthcare as a trusted local brand. • Developed a scalable, rep-level sales strategy adopted as a national model across UHC’s DSNP markets. • Reported directly to plan CEO and collaborated with executive leadership on outreach, compliance, and growth.

• Led 21-person team managing recruitment and retention of dental providers across all lines of business. • Achieved industry-leading 99.9% provider retention amid network volatility and pricing pressure. • Designed proprietary market analysis tool using socioeconomic data and competitive intelligence to optimize rate strategy. • Led cross-regional training and strategy development for dental network expansion nationwide. • Recognized with two Top Network Performance Awards for excellence in provider relations and operational execution.