Gönül Damla Güven

Gönül Damla Güven

Founder @ Swarm Connection

About

A visionary founder and AI-focused strategy consultant with over a decade of experience in marketing, business development and building investor-ready brands. Specializes in designing and scaling AI-driven growth models, strategic brand architectures and value-creation frameworks that connect corporates, startups and investors around sustainable impact. As a successful founder, actively works on founder-investor matchmaking, AI-powered product development, ecosystem building and growth strategy design. Brings deep expertise in transforming traditional marketing functions through data-driven decision-making, CRM design, segmentation, influencer and performance marketing models. Delivered measurable growth and long-term brand equity across FMCG, cosmetics technology, education and food & beverage sectors through innovative, insight-led strategies. Highly skilled in leading cross-functional teams and aligning creative, marketing, technology and operations functions to drive operational excellence and scalable growth. Additionally contributes as a conference speaker and academic researcher, focusing on AI-led growth strategies, venture-investment models, AI-based brand architectures, women entrepreneurship and the emerging AI economy.

Country

Türkiye

City

Istanbul

Industry

Marketing & Advertising

Skill

Marketing Management, Entrepreneurship, Branding & Identity, Business Development, Marketing Operations, Digital Strategy, Online Campaign Management, E-Commerce Consulting, Business-to-Business (B2B), E-commerce Optimization, Integrated Marketing Communications Planning, Social Media, Strategic Thinking, Marketing Strategy, Consulting, Project Management, Business Management, Artificial Intelligence (AI), Creative Agencies, Brand Development

Experience

Swarm Connection

Founder

Swarm Connection

LinkedIn
2025-5 - Present · 1 yr 5 mos

Istanbul, Türkiye

As the Founder, leading an AI-focused entrepreneur platform, bringing together 100+ artificial intelligence startups and 50+ investors under one ecosystem. Designing and executing large-scale programs including training series, team-matching tools and one-on-one investor meetings, achieving a 95% participant satisfaction rate. Spearheading the development of an AI-powered MVP platform that accelerates founder-investor matchmaking through intelligent matching algorithms. Enabling entrepreneurs to find co-founder, access educational resources and participate in direct investor discussions within a single digital environment. Leading the initiative on a voluntary basis within a social responsibility framework, driving sustainable impact across the innovation ecosystem.

Projectiw

Agency President & Marketing Director

Projectiw

LinkedIn
2019-5 - Present · 7 yrs 5 mos

İstanbul

As the President and the Marketing Director, led strategic marketing and brand development initiatives for more than 15 ventures, establishing end-to-end brand strategies and driving measurable growth across multiple industries. Delivered influencer-led repositioning projects for brands including Iva Natura, Yemeksepeti, Luis Bien and Moda Nisa, achieving an average sales increase of 40%. Oversaw social media content strategy, production, performance reporting and CRM-integrated marketing efforts for cosmetic and lifestyle brands, resulting in over 70% customer loyalty. Improved digital performance by increasing average website traffic by 300% and conversion rates by 28% through data-driven campaign optimization. Generated over TRY 2M in campaign-based revenue while also leading long-term PR and social responsibility collaborations, including a five-year school-industry partnership with Demirdöküm.

Dahi Yayıncılık

CMO

Dahi Yayıncılık

2016-1 - 2019-12 · 4 yrs

Istanbul, Türkiye

Defined and executed the company’s end-to-end marketing strategy in alignment with overall business objectives, driving brand positioning, market differential and sustainable growth. Expanded distribution reach by 300% through direct engagement with over 1,000 schools, while increasing repeat purchases by 22% through targeted and seasonal CRM campaigns. Achieved threefold revenue growth within two years by optimizing multi-channel marketing efforts, pricing strategies and campaign performance. Led comprehensive market research, consumer insight analysis, media planning and contract negotiations to maximize profitability and market impact. Built and managed strategic partnerships with external agencies, vendors and influencers while continuously leveraging emerging marketing technologies to maintain a competitive edge.

TOBB İstanbul Genç Girişimciler Kurulu

Eğitim ve Sosyal İşler Çalışma Grubu Başkanı

TOBB İstanbul Genç Girişimciler Kurulu

LinkedIn
2018-2 - 2019-2 · 1 yr 1 mo
Ege Reklam Basım Sanayi

Design and Print Manager

Ege Reklam Basım Sanayi

2013-1 - 2016-1 · 3 yrs 1 mo

Istanbul, Turkey

As the Design & Print manager was responsible for leading end-to-end design and print operations, collaborating closely with creative teams to define briefs, develop concepts and deliver high-quality print-ready designs. Managed pre-production, printing and post-production processes, ensuring color accuracy, material quality and brand consistency across over 100 commercial print projects. Oversaw project timelines, vendor relationships and production schedules while managing a 60-member production team in alignment with ISO 9001 quality standards. Improved operational efficiency by reducing delivery timelines by 30% and increasing customer satisfaction scores from 7.8 to 9.3. Maintained rigorous quality control, production reporting and workflow optimization while continuously aligning design and print processes with evolving industry standards.

Education

University of Leeds

University of Leeds

LinkedIn

MA Design

2010 - 2011 · 1 yr

Typography, Colour Management

İstanbul Ticaret Üniversitesi

İstanbul Ticaret Üniversitesi

LinkedIn

Business/Commerce, General

2022-2 - Present · 4 yrs 8 mos
Marmara University

Marmara University

LinkedIn

Economics of Innovation and Entrepreneurship

2017 - 2018 · 1 yr
Central Saint Martins, University of The Arts London

Central Saint Martins, University of The Arts London

LinkedIn

Graphic Design

2008-9 - 2009-6 · 10 mos

Gönül Damla Güven's Contact Information

Email

******@***.com

Phone

(**) *** ****

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